The peculiar nature of the academic market is examined in the face of a bleak demographic situation in higher education. The benefits and risks that the marketing movement may carry for the system, the intellectual tradition, and the students, are discussed. (Author/PHR)

Offers tips to college newspaper advisers regarding recruiting, staff incentives, organization, continuity, training, and liaison with other faculty members. (GT)

The difference between the performance of an outstanding teacher and that of an average teacher over a couple of decades can be immensely significant to a school district. Outlines a 10-step labor-intensive hiring procedure for hiring top teachers. (MLF)

Provides advice to campus activities chairpersons, faculty advisers, and other student organizations on how to recruit volunteers to advance organizational goals. Focuses on determining organizational needs, attracting volunteer interest, job descriptions and applications, diversity, evaluation of volunteers, and continuing motivation. (MDM)

College and university admission officers need to be aware of the costs associated with current campaigns to recruit, educate, and retain a diverse student population. Misrepresentation of the campus community in promotional materials and failure to anticipate demands created by a diverse student body are among these costs. (DB)

Reported are some of the highlights of a panel discussion held at the Joint Annual Meeting of the Mathematical Association of America in January 1987. Discussed are precalculus courses, challenging better students, calculus workshops, courses with projects, career awareness, coop programs, remedial programs, recruitment, seminar courses, and…

Colleges and universities generally advertise themselves poorly because of improper planning, resistance, inexperience, and lack of marketing plan. Components of effective advertising include an appropriate and strategic plan, correct choice of planner, coordination with other marketing efforts, contingency planning, and follow-up activities. (MSE)

In an interview, Dorothy A. Durkin, a successful marketing specialist at a major university's school of continuing education, discusses her approach to marketing, specific strategies, and techniques for using and storing information. She offers five guiding principles for reaching prospects personally and persuasively. (MSE)

Discussed are some of the problems associated with attracting women to the sciences. Factors from the student experience are listed. A summer science program at the University of Michigan is described. Suggestions for improving science education for young women are provided. (CW)

This article describes a Des Moines (Iowa) program in which approximately 100 people or organizations have given 600 hours of time to gifted students. It identifies creative ways to use community resources, where to find community resources (professional organizations, service clubs, school staff, retired persons, parents, students, and…

An effective campaign to recruit members to student organizations must use contemporary marketing strategies. Market positioning involves understanding the prospect's thinking, simplifying the message being conveyed, being first in the prospect's mind, and finding a market niche. The organization should be treated as a product, the potential…

A college admissions officer at Wesleyan University (Connecticut) offers two views of early decision programs, one based on personal experience as a student and one drawing on professional experience as an administrator and knowledge of the concerns of parents. The evolution of different kinds of early decision policies and the resulting confusion…

A booming economy and low unemployment make it harder than ever before to lure and retain good school-bus drivers. Lack of money for good wages has prompted some innovative recruitment and retention tactics. Chicago has turned to the rolls of people going off welfare as a source of bus-driver candidates. The Trans Group, headquartered in Chestnut…

Efforts undertaken to meet the challenge of diversity at the City University of New York's Borough of Manhattan Community College (BMCC) are described in this five-part conference presentation. In the first part, BMCC's president, Augusta Souza Kappner, provides an overview of the ethnic and demographic composition of the college's student body…

Written for administrators of early childhood program centers, this book offers tips on how to increase enrollment. The book offers suggestions rather than a theoretical overview or a comprehensive marketing strategy. Suggestions offered include: (1) Offer a quality program; (2) be aware of your target market; (3) make your program unique; (4)…