The basic issues a college capital campaign feasibility study should resolve are discussed, and the major players are described. The feasibility study seeks to answer six questions: the campaign's case, leadership, the goal, the institution's ability to raise the money, timing, and the plan of action. (MLW)

Four college administrators who are well acquainted with the resource development process (Lora Conrad, Bill Davis, Edward Duffy, and Jayne Whitehead) suggest ways that two-year colleges can stimulate private gift giving, focusing on corporate giving, philanthropic foundations, and community support. (DMM)

Identifies initial steps for Catholic elementary schools to take in establishing a development program; i.e., full understanding of the development concept by the school board and administration; commitment to a long-range development plan; and appointment of a director of development. Offers an example of a successful program. (DMM)

The president of the Exxon Education Foundation suggests that the study of philanthropy and the philanthropic tradition should be incorporated into formal education in the United States, in public education, the undergraduate curriculum, and research. (MSE)

Grant proposals are most likely to succeed when they are based on solid, well-conceived ideas. Long-range planning is the best way to come up with workable ideas that will convince small foundations of a project's merits. Planning helps identify an institution's top priorities and achieve a consensus. (MLW)

Ten steps to planning a marketing strategy to increase endowments are identified: conditions of fund, ways to establish funds, guidelines for funds, good business practices, enduring nature for fund, recognition of donors, corporations, periodic reports to donors, etc. (MLW)

This report was written by the President's Committee on the Arts and Humanities and offers suggestions to the President of the United States on ways to strengthen the system of support for the arts and the humanities in the United States. The document describes a vital cultural life as essential to a functioning democracy. It also examines the…

This book is intended to provide development officers at not-for-profit organizations with comprehensive standards and definitions for preparing fund-raising activity reports of yearly fund-raising results, as well as management and activity reporting standards for fund-raising campaigns. Section 1 presents gift-income reporting standards for use…

Outlines a plan for restoring the institutional base of Catholic schools, underscoring the importance of gaining the consensus of educational and pastoral leaders on educational goals; recruiting qualified teachers and administrators who support those goals; obtaining financial support from parents and other interest groups; and institutionalizing…

Four major trends in corporate funding that may be seen as problems for higher education are outlined. Trends include corporate downsizing, decreased corporate giving, fewer one-time gifts, and increased emphasis on elementary secondary education. Specific examples are given of institutions turning these potentially negative trends into…

Despite Hong Kong and Macau's cultural, economic, and political similarities, their higher education systems differ. Hong Kong has a well-established system and tradition of government control. Macau's system is smaller, younger, and began as a private enterprise. Trends in government financing, policies, and student loans are bringing the systems…

This paper examines the study and practice of academic fund raising, reviewing the major trends in both the scholarly and professional literature and summarizing recent research on the topic. It considers the history of academic fund raising, institutional advancement, and the psychology of giving, discussing research that looks at the social and…

This collection of 32 papers focuses on the annual fund as a basic and central part of development programs at schools, colleges, and universities. It describes the fundamental elements of the annual fund from planning to evaluation and sets forth methods of solicitation that reach all the institution's constituencies. Section 1, titled…

Finding the dollars needed to operate a college is a major challenge, especially for educational leaders endeavoring to raise their institutions' overall level of excellence. In many Southeastern states, two-year colleges have responded to declines in revenue by increasing tuition and other fees and in some cases putting the cost of college beyond…

A basic guide and reference to raising funds from private sources is presented that is designed primarily for professional personnel or the administrator employing fund-raising personnel. The first edition of the guide has also been used as a textbook for university courses in fund-raising. This revised edition includes new materials on: capital…