Endorsed by five national educational organizations (the American Association of Collegiate Registrars and Admissions Officers, the American Council on Education, the College Entrance Examination Board, the National Association of College Admissions Counselors, and the National Association of Secondary School Principals), the fact sheet outlines…

This manual is a tool for use in an interview for nursing student selection that will assist in sizing up the fitness or suitability of the candidate for nursing. It also includes tools and methods that could be used in the initial interview to assess what factors will predict those students most likely to stay in an Associate Degree nursing…

Presents the findings from a national survey of high school counselors on college advising. Some findings indicate that more attention to how counselors undertake the college advising role may be warranted. Includes five tables. (MD)

Student admission criteria and a college's advising and recruitment efforts are viewed from the perspective of a growing higher education establishment trying to attract students. A student selection model is proposed, derived from an "innovation-decision process" (Rogers and Shoemaker), which focuses on applicant behavior and decision-making…

This article proposes that providing an 800-number for prospective students who want additional information may be a cost-effective means for colleges and universities to enhance student recruitment efforts. The use of service bureaus that provide this service is discussed, and administrative considerations are explored. (MSE)

Admissions offices of colleges trying to increase undergraduate student diversity are being criticized for failing to explain their affirmative action policies to prospective students and their parents, resulting in a backlash against affirmative action as white students fear reverse discrimination. (DB)

A study of over 8,000 admissions of Cornell University (New York) graduates to 19 highly selective medical schools, 1982-89, found that grade point average (GPA) was extremely influential especially at 9 schools. It was concluded that applicants often receive encouragement to continue the application process despite little chance of acceptance.…

The Pennsylvania State University national alumni admissions program involves alumni in direct recruitment of undergraduate students. This is a major service to the institution, increasing friends of the college and contacts with organizations, clubs, local high schools, and prospective students. Most important, it provides local contacts for…

An analysis of higher education marketing examines a case study of a college's market research program, a series of market research projects, and a major study of students and parents in six metropolitan areas (the Six-Market Study). After introducing marketing concepts and strategies, the nature of higher education marketing is considered. The…

Findings of the 1981-1982 and 1982-1983 Consortium on Financing Higher Education (COFHE) Graduate Project are summarized, with attention to application, admission, and enrollment data for representative departments across project institutions. This Nine Discipline Study (NDS) created a database for nine graduate fields representing the humanities,…

A study of applicants to an urban public university investigated the effect of scholarship size on attendance and persistence, impact of scholarship students on the school, and potential effects of different distributions of scholarship funds. Results suggest institutions using large scholarships should examine yield and persistence rates. (MSE)

A study investigated the importance to 578 applicants of various benefits offered by a moderately selective private university. Applicants rated the institution on 43 academic, social, financial, religious, and curricular attributes. The objective was to test the efficacy of one approach to college market segmentation. Results support the utility…

The 1989 California Medical School Matching Program pilot study illustrated that the technical aspects of a matching program for medical school applicants can be successful, paralleling the current admission process to a reasonable degree. The process is designed to solve the problem of multiple acceptance within an applicant pool. (Author/MSE)

"U.S. News & World Report" has published a ranking of the top 50 MBA programs since 1990. Today, there are more than a half dozen different rankings of MBA programs and they are so popular and powerful, that prospective students, alumni, legislators, college presidents, deans, and admissions officers wait with bated breath to see where their…

Higher education administrators often wonder if the information they receive from the low response rates to surveys of non-matriculating applicants accurately reflects the entire population of these non-matriculants. These questions are exacerbated by evidence that response bias does exist. This paper describes how St. Mary's College in Notre…