If the principalship is being tested, the principal needs to have greater negotiating acumen and more solid unification of the profession, says this author. He offers suggestions on steps that should be taken to protect and foster the principalship. (Editor)

An irreverent approach to educational administration which defines a 'mana' game. 'Mana' in this use is an invisible power subject to human control but at the same time highly erratic. (Author/PG)

The effective administrator is one who has developed and implemented a personalized administrative theory. (Author)

The author, a principal at the Garden Grove High School in California, shares some personal concepts on what it takes to become a school administrator and what a school administrator's role should be. (Author/RK)

Discusses basic principles of marketing (referred to as the six p's: product, pricing, point of sale, people, promotion, and positioning) and shows how they can be applied to the marketing of day care centers. (SKC)

Ray Tolcacher, the active and highly visible principal of Whelan Elementay School in Lennox, California, won the respect and trust of the Hispanic community served by Whelan by encouraging local residents to use school facilities and by fostering good relations between community members and local police. (PGD)

Describes the implementation of an elementary school writing program that motivates students by allowing them to write about their own interests and by encouraging them to comment on each other's works. (PGD)

Briefly describes the perfect principal's leadership, consciousness of human relations, charisma, visibility, high standards, positive attitude, openness, organization, consistency, and involvement in professional activities. (PGD)

An assistant principal suggests six changes in the role and responsibilities of assistant principals to help them prepare for principalship. (DCS)

The concept of mainstreaming and delivery of services is briefly examined from a principal's perspective. The characteristics which shape a principal's effectiveness are listed and research is cited to show that principals want more responsibility than they now have. Principals are urged to share their mainstreaming experiences with others.…

Suggests how administrators can understand the functions and relative merits of standardized tests. Notes that effective testing involves identifying criteria to be tested, techniques for testing these criteria, and standards for evaluation results. Urges principals to encourage the development and improvement of teachers' evaluation skills to…

Discusses the role of each member of a secondary school's athletic health care team, including the principal, athletic director, team physician, school nurse, coach or physical educator, and professional and student athletic trainers. (WD)

Offers 10 steps to follow in becoming a successful principal that are especially aimed at those new to their positions. (WD)

Schools are managed with the wrong organizational model in mind. They are unique and cannot be governed by conventional management theory. This article describes schools as loosely coupled systems and describes what school administrators should be doing to be effective in such a situation. (Author/WD)

Offers guidelines for secondary school administrators who need to evaluate reading instruction or to choose among alternative reading programs. (Author/WD)