Institutions need coordinated events programs that support institutional goals and are closely related to them, whether the objective is fund raising, student recruitment, or improvement of the college image. Carefully selected and planned events create news, affect perceptions, influence attitudes, spark emotions, and affect people's decisions…

Public relations and admissions are shown to be related. It is not necessary to use exotic PR tools to recruit students. Some suggestions include: the magic of marketing; national, local and hometown media; publications; filmstrips or cassettes; fairs and festivals; public service; and logo buttons, decals, etc. (MLW)

Five trends in the creation of college student recruitment publications are identified: (1) using market research and marketing principles; (2) targeting specific groups; (3) honesty about campus personality and reputation; (4) cost-effectiveness; and (5) creativity in using effective copy and design. (MSE)

This article outlines the problems in the student pipeline and the faculty pipeline related to engineering. Difficulties of women engineering faculty members are discussed. (YP)

Outlines a plan for restoring the institutional base of Catholic schools, underscoring the importance of gaining the consensus of educational and pastoral leaders on educational goals; recruiting qualified teachers and administrators who support those goals; obtaining financial support from parents and other interest groups; and institutionalizing…

High school principals should make every effort to encourage student and staff participation in extracurricular activities. Out-of-class activities provide a forum where students can learn valuable leadership training and obtain skills useful for their future. Jim Sabard, in "Student Council Advisors: Let the Students Shine," offers suggestions to…

College and university initiatives to recruit students through the Internet are described. Issues discussed include the kind and quality of information made available, different means of accessing it, and responding to user requests. Techniques for publishing on the World Wide Web and reaching the appropriate Internet audience are offered. (MSE)

A Trinity University (Texas) study identified a strong correlation between campus visits by admitted applicants and the proportion of admitted applicants who matriculated there. It is suggested that college marketing strategists consider the important role of this sales promotion device. (Author/MSE)

The experiences of University of Pittsburgh at Johnstown (Pennsylvania) with opportunistic marketing are outlined. Opportunistic marketing takes advantage of reactive decision making within the administration by repeatedly creating marketing situations that force decisions, then eliciting acknowledgment that the marketing efforts worked. Special…

Presents research findings concerning the quality of Catholic education and reviews educational marketplace characteristics leading to declining enrollments. Recommends that middle school enrollment declines be viewed as retention problems. Offers guidelines for recruiting middle school students to Catholic education. Advocates a critical…

Examines the idea that introductory college courses should be magnets for recruiting and retaining science majors, not filters to discourage the "unfit." Discusses the possible relationship between the quality of instruction in college science and the number of students that drop out of science well into their college careers. (KR)

Examines the rates of attrition for undergraduate engineering students by addressing the following issues: ease of transition from high school to college; relevance of basic science coursework to engineering curricula; emphasis on management within general education component; improvement of academic advising schemes; development of universal…

A survey of 26,516 alumni representing 120 colleges and universities assessed former students' satisfaction with their bachelor's degrees in 3 areas (personal growth, continuing education, job preparation) and by 4 subgroups (by gender, institution type/size, years since graduation, major). Results are reported, and ways to incorporate findings…

Evaluation of college student recruitment and retention programs is complex and has limitations that must be acknowledged. It requires an ongoing commitment to evaluation and a willingness to look at such programs within the larger context of academic policies and administrative procedures. (MSE)

College campus "tours" offered online have evolved to include 360-degree views, live video, animation, talking tour guides, interactive maps with photographic links, and detailed information about buildings, departments, and programs. Proponents feel they should enhance, not replace, real tours. The synergy between the virtual tour and…