NotesFAQContact Us
Collection
Advanced
Search Tips
What Works Clearinghouse Rating
Showing 316 to 330 of 1,254 results Save | Export
Barton, David W. – CASE Currents, 1980
Institutions need coordinated events programs that support institutional goals and are closely related to them, whether the objective is fund raising, student recruitment, or improvement of the college image. Carefully selected and planned events create news, affect perceptions, influence attitudes, spark emotions, and affect people's decisions…
Descriptors: Affective Behavior, College Role, Cultural Activities, Educational Objectives
Rabbino, Irma L. – CASE Currents, 1979
Public relations and admissions are shown to be related. It is not necessary to use exotic PR tools to recruit students. Some suggestions include: the magic of marketing; national, local and hometown media; publications; filmstrips or cassettes; fairs and festivals; public service; and logo buttons, decals, etc. (MLW)
Descriptors: College Admission, Higher Education, Information Dissemination, Marketing
Sugarman, Joe – Currents, 1996
Five trends in the creation of college student recruitment publications are identified: (1) using market research and marketing principles; (2) targeting specific groups; (3) honesty about campus personality and reputation; (4) cost-effectiveness; and (5) creativity in using effective copy and design. (MSE)
Descriptors: College Students, Cost Effectiveness, Educational Trends, Higher Education
White, John A. – Engineering Education, 1989
This article outlines the problems in the student pipeline and the faculty pipeline related to engineering. Difficulties of women engineering faculty members are discussed. (YP)
Descriptors: College Faculty, Engineering Education, Faculty Development, Faculty Recruitment
Murdick, Olin J. – Momentum, 1989
Outlines a plan for restoring the institutional base of Catholic schools, underscoring the importance of gaining the consensus of educational and pastoral leaders on educational goals; recruiting qualified teachers and administrators who support those goals; obtaining financial support from parents and other interest groups; and institutionalizing…
Descriptors: Catholic Educators, Catholic Schools, Educational Planning, Elementary Secondary Education
Baker, Vicki L. – High School Magazine, 1993
High school principals should make every effort to encourage student and staff participation in extracurricular activities. Out-of-class activities provide a forum where students can learn valuable leadership training and obtain skills useful for their future. Jim Sabard, in "Student Council Advisors: Let the Students Shine," offers suggestions to…
Descriptors: Extracurricular Activities, High School Students, High Schools, Leadership Training
Fisher, Mark A. – Currents, 1995
College and university initiatives to recruit students through the Internet are described. Issues discussed include the kind and quality of information made available, different means of accessing it, and responding to user requests. Techniques for publishing on the World Wide Web and reaching the appropriate Internet audience are offered. (MSE)
Descriptors: College Administration, College Applicants, Computer Networks, Electronic Mail
Peer reviewed Peer reviewed
Yost, Michael, Jr.; Tucker, Stephen L. – Journal of Marketing for Higher Education, 1995
A Trinity University (Texas) study identified a strong correlation between campus visits by admitted applicants and the proportion of admitted applicants who matriculated there. It is suggested that college marketing strategists consider the important role of this sales promotion device. (Author/MSE)
Descriptors: Case Studies, College Administration, College Applicants, College Choice
Peer reviewed Peer reviewed
Wonders, Thomas J.; Gyure, James F. – Journal of Marketing for Higher Education, 1991
The experiences of University of Pittsburgh at Johnstown (Pennsylvania) with opportunistic marketing are outlined. Opportunistic marketing takes advantage of reactive decision making within the administration by repeatedly creating marketing situations that force decisions, then eliciting acknowledgment that the marketing efforts worked. Special…
Descriptors: Administrative Policy, College Administration, Decision Making, Higher Education
Peters, G. Joseph – Momentum, 1991
Presents research findings concerning the quality of Catholic education and reviews educational marketplace characteristics leading to declining enrollments. Recommends that middle school enrollment declines be viewed as retention problems. Offers guidelines for recruiting middle school students to Catholic education. Advocates a critical…
Descriptors: Adolescents, Catholic Educators, Catholic Schools, Declining Enrollment
Tobias, Sheila – Technology Review, 1992
Examines the idea that introductory college courses should be magnets for recruiting and retaining science majors, not filters to discourage the "unfit." Discusses the possible relationship between the quality of instruction in college science and the number of students that drop out of science well into their college careers. (KR)
Descriptors: Career Choice, Educational Change, Higher Education, Introductory Courses
Beaufait, Fred W. – Engineering Education, 1991
Examines the rates of attrition for undergraduate engineering students by addressing the following issues: ease of transition from high school to college; relevance of basic science coursework to engineering curricula; emphasis on management within general education component; improvement of academic advising schemes; development of universal…
Descriptors: Counseling Services, Curriculum Design, Curriculum Development, Engineering Education
Peer reviewed Peer reviewed
Haugen, Catherine; Dallam, Jerald – College and University, 1992
A survey of 26,516 alumni representing 120 colleges and universities assessed former students' satisfaction with their bachelor's degrees in 3 areas (personal growth, continuing education, job preparation) and by 4 subgroups (by gender, institution type/size, years since graduation, major). Results are reported, and ways to incorporate findings…
Descriptors: Alumni, College Administration, Continuing Education, Education Work Relationship
Peer reviewed Peer reviewed
Hossler, Don – New Directions for Institutional Research, 1991
Evaluation of college student recruitment and retention programs is complex and has limitations that must be acknowledged. It requires an ongoing commitment to evaluation and a willingness to look at such programs within the larger context of academic policies and administrative procedures. (MSE)
Descriptors: Administrative Organization, College Students, Educational Policy, Higher Education
Jarrell, Andrea – Currents, 1999
College campus "tours" offered online have evolved to include 360-degree views, live video, animation, talking tour guides, interactive maps with photographic links, and detailed information about buildings, departments, and programs. Proponents feel they should enhance, not replace, real tours. The synergy between the virtual tour and…
Descriptors: College Admission, College Applicants, College Bound Students, Higher Education
Pages: 1  |  ...  |  18  |  19  |  20  |  21  |  22  |  23  |  24  |  25  |  26  |  ...  |  84