College enrollment management, the management of the quality and size of the student body, is an important new concept in college administration. It requires a new function combining recruitment and retention, an experienced leader to manage at least three offices, and shifting of resources toward the college's entry point. (MSE)

To address the need for teachers of color, an enrollment management model was used for recruitment and retention at a midwestern university. Recruitment, admissions, registration, student progress, advising, and placement services were integrated in the plan, representing total institutional commitment to remove barriers to success for this…

An Australian study investigated attitudes of 357 foreign university students and 359 Australian students concerning each other's friendliness, extent of current contact in/out of class, and preferred level of contact. Differences in the two groups' perceptions were found, associated with degree program. Differences between Australians and…

Methods for college and university administrators to attract and retain nontraditional minority students are outlined. They are based on effective use of institutional resources to identify and address this population's specific needs and creation of a framework of support and understanding that encourages students to commit themselves to higher…

Discusses the development of vocational schools in China. Attributes the slow growth of technical education to government interest. Defines the primary problem as a shortage of good teachers. Suggests that regular universities adjust their specialities and that vocational schools recruit retired professionals and set up teacher training programs.…

Santa Clara University (California), located where housing costs are high, has developed a faculty housing assistance program to retain faculty. It consists of a shared appreciation mortgage loan, a low interest down payment loan program, and a rental stipend program to give tenure-track faculty an opportunity to save for home purchase. (MSE)

Evaluation of the impact of prospective students' contacts with the institution is an objective of the admissions research agenda at Tufts University (Massachusetts). An annual survey gathers information on individuals who make inquiries but do not submit an application and on the parents of matriculating students. (MSE)

Lehman College (New York) and Montefiore Hospital and Medical Center's labor union cooperate in training health care workers to function as members of interdisciplinary health care teams. Undergraduate training is made available in social work, nursing, and health services administration. Retention rates, academic achievement, and student…

The strategies used by a variety of colleges to involve alumni in student recruitment efforts are described. These include awards programs, scholarships, talent scouting, college nights, interviewing, special events, and communication with prospective or incoming students. The importance of training and communication in the alumni-recruitment…

Colleges are using current students' and their parents' enthusiasm for the institution as an effective recruitment tool. Student contact with prospective students on campus visits, hometown contacts, and parent phone calls to prospective students' parents are useful strategies. Most are volunteers though some students are paid for their time as…

A survey of 183 undergraduate students at a large university found that male and female students differed in the importance they placed on various attributes of a university. Although there were many similarities in the responses of men and women, women rated safety, diversity, and a broad range and variety of courses significantly higher in…

Development of a national higher education market in Australia provides the opportunity for open-access universities to develop recruitment strategies based on the experience of North American institutions. Implications are drawn for focusing on student learning potential, reorganizing the curriculum, integrating recruitment and teaching/learning…

A study applied the Marketing Lens Model to an academic setting. Empirical testing revealed that various stakeholders (318 students, 37 faculty) showed significant differences in derived importance for individual product attributes used to judge the overall quality of the educational product. Important differences existed between stakeholder…

Higher education differs from other service enterprises in its social responsibility and the context for decision making. An integrated marketing strategy based on the identified positioning of the institution plays a crucial role in successful enrollment and long-term institutional development. Marketing can make a significant contribution to…

This resource manual is designed to assist Alaska school districts in recruiting and retaining special education teachers. It offers 50 practical suggestions for developing an effective recruitment program, focusing on the processes of gathering information; developing recruiters, materials, and strategies; and screening and interviewing…