Given the growing need to look across national borders in order to be prepared for global challenges confronting higher education in the coming decades, it can be expected that institutional administrators in the U.S. and other western countries will need information on the quality and efficiency of their activities, including an international…

This paper describes a systematic method of obtaining evaluative feedback based on the perceptions of various campus constituencies of a small private liberal arts college's administrative offices. A study was performed, involving two surveys conducted three years apart and using similar forms and procedures. The survey instrument assessed three…

This document provides technical information about the "Faculty at Work" questionnaire for those considering using it in their institution. The "Faculty at Work" questionnaire was designed to gather data on a number of factors that are important elements of faculty motivation and may help plan for professional development…

A 1983-84 marketing plan is presented for Northern Virginia Community College (NVCC), which is designed to maximize the effective use of shrinking resources to meet the needs of the college's clientele. After introductory material discusses the problems and challenges facing NVCC and the role of marketing in understanding the environment in which…

The conference program and the texts of 24 papers presented at the conference are provided in this document. Selected papers include: "The Use of the College Student Experience Questionnaire in Policy and Program Development" (Karen Bauer and Dale Trusheim); "Predicting Freshman Performance as Admissions Criteria" (David Zubrow); "Has the Middle…

Possible relationships among selected psychological, sociological, and economic characteristics of doctoral students were studied, and these characteristics were compared for students who completed or withdrew from Doctor of Education degree (Ed.D.) programs at West Virginia University. Questionnaires were mailed to 254 Ed.D. recipients and 287…

An analysis of higher education marketing examines a case study of a college's market research program, a series of market research projects, and a major study of students and parents in six metropolitan areas (the Six-Market Study). After introducing marketing concepts and strategies, the nature of higher education marketing is considered. The…

The first paper in this collection summarizes 21 years of research into reading and presents a list of developments in the field and their implications for practice. The developments include: (1) reading is a process influenced by the text and the purpose; (2) the developmental context in which literacy is acquired is important, as is the…

Guidelines for conducting departmental reviews are presented to help review panels, departments being reviewed, and administrators. In planning a review, the following considerations are important: the purpose of the review and the terms of reference, the organization of the review and who will conduct it, and the information that will be…

The fiscal and demographic realities of the 1980's require increased levels of cooperation between universities and community colleges. Motivated by their mutual self-interest, a large midwestern university, the University of Kansas (KU), and one of its feeder institutions, Johnson County Community College (JCCC), a large comprehensive community…

Based on research on management improvement efforts at developing colleges and universities, a model of evolutionary change in organizational structure and management practices is outlined, and change strategies considering both formal and informal management needs are proposed. The model assumes that management needs are intertwined with…

Research evidence concerning the introduction of performance appraisal in United Kingdom universities is presented. The notion of "procedural compliance" is introduced to draw attention to the largely externally imposed appraisal of universities and to the nature of institutional response. Findings of a study of appraisal in four…

This article suggests that benchmarking, the process of comparing one's own operation with the very best, can be used to make improvements in colleges and universities. Six steps are outlined: determining what to benchmark, forming a team, discovering who to benchmark, collecting and analyzing data, using the data to redesign one's own operation,…

Franklin and Marshall College (Pennsylvania) has used institutional mission, strategic planning, lessons learned from previous experience, and sound general management principles to guide reallocation of resources during a period of financial constraint. The objective was repositioning, not retrenchment, and the resulting academic program is…

To increase the value of administrative information for universitywide decision making, the office of institutional research at Virginia Polytechnic Institute and State University has undertaken a project to standardize data elements and codes across all administrative systems and institutionalize an ongoing standardization process. (Author/MSE)