New methods for campus recruiting include: video presentations, selective and personal mailings, and exposure of students to a company through work programs and career-related events. Applying public relations techniques and presenting a favorable employer image are also recommended. (KMF)

Higher education institutions have increasingly adopted marketing principles to achieve institutional objectives. However, direct application of the traditional marketing mix as characterized by four P's (product, price, place, promotion) can be problematic. A reconceptualization of the marketing mix applies four C's: concept (mix of goods and…

A study compared enrollment patterns at 140 colleges and universities five years before and five years after they changed their names, predicting that the strategy of changing the institution's name would positively influence enrollment. Results indicate that on average, the strategic name change did not affect enrollment, and only 7% of…

Presents some of the ideas and actions the sociology department at the University of Lowell (Massachusetts) has adopted in an effort to make sociology attractive to students. Discusses the dissemination of information about the positive aspects of the discipline, the quality of teaching and guidance, and the development of a substantive…

This article describes a successful four-year student recruitment effort initiated by Florida State University's teacher preparation program in visual disabilities. The article discusses a survey to determine the target population, use of current students to attract new ones, harnessing of campus resources, and obtaining funds for recruitment…

A discussion of hiring strategies in a university foreign language department includes the following: the preconvention (Modern Language Association) process; convention interviews; campus visits; final selections; and hiring foreign nationals. (Contains two references.) (LB)

A study of the sources of influence for college students (n=162) making a choice of major illustrates how such information can be obtained, analyzed, and used to develop a marketing plan for a college or department. Several potential strategies for recruiting business majors, which resulted from the study, are outlined. (MSE)

Campus activities programing benefits from good training of student volunteers. Business training theory can be applied to student organizations. Training programs should be designed for four phases of volunteer experience (recruitment, testing, active, and exit) and emphasize leadership development. (MSE)

Guidelines offered for working with college alumni volunteers in student recruitment efforts include enlisting local alumni leaders' help; communicating expectations and procedures; requiring up-to-date records on local schools; prompt response to volunteer communications; and recognizing volunteer contributions. (MSE)

Examines how research universities are responding to the complex challenge of revenue generation and budgeted expenditures in a market-driven age, and concludes that institutions adapt by incorporating market-like behavior into their business plans. The study found differences between institutions experiencing and not experiencing enrollment…

Evaluated the impact of printed promotional materials on the recruitment of college freshmen using focus groups of students attending a large, southern metropolitan university. Students provided detailed suggestions on ways to improve the method of distribution, graphic design, and content of the materials. (Author/DB)

Recruitment of participants is a long-standing practice for many programs serving children and families, although the way in which it is approached varies greatly. This volume is presented as a practical tool for practitioners to use in systematizing their recruitment efforts. Section 1, "Reaching Diverse Families," contains an…

When the faculty of a degree-awarding distance education institution is assembled, it is essential to meet the credentialing requirements established by the accrediting commission of the Distance Education and Training Council and the various state educational councils. It is also important to find faculty applicants with a love of teaching,…

In 1981, Pikes Peak Community College initiated a new Continuing Education Area, which featured a "weekend college" for communication classes held on Friday evenings and Saturdays. Faculty and administrators have identified several advantages of the weekend college, including the following: (1) since classes are held in existing…

This manual outlines a horseback riding program, conducted by the Larimer (Colorado) County Extension Service, for persons with disabilities. The program offers such benefits as the opportunity to learn horsemanship; strengthen and relax muscles; improve balance, coordination, and posture; and increase joint mobility. Designed to provide a…