This report was developed as an outcome of a conference held in April 1983 by the Council for Basic Education. It concentrated on existing and proposed solutions to the shortages of qualified mathematics and science teachers and on technological concerns. It includes suggestions proposed by participants as well as additional recommendations made…

The underrepresentation in gifted programs of students who are members of minority or other groups warrants increased attention from educators. With the continuing quest for both equity and excellence in public education, there is a renewed interest in ensuring the participation of minority students in gifted programs and in bridging the gap…

The fall 1984 implementation of tuition in California's community colleges created the need for aggressive strategies to counter the anticipated, major enrollment decline. For the Los Angeles Community College District (LACCD), those strategies involved a new campaign incorporating districtwide and campus-oriented events, as well as the…

Prepared for college officials considering the development of marketing programs, this paper examines the distinctive marketing practices for four geographically separated, public community college districts: Coastline Community College (CCC), California; Metropolitan Community College District (MCCD), Missouri; Triton College (TC), Illinois; and…

Designed for program managers and teacher/recruiter/counselors (TRC's), this handbook provides information on Brevard Community College's Adult Basic Education (ABE) Outreach program. First, background information on the ABE/TRC concept is presented, identifying the major functions of the TRC as counseling through door-to-door contact, conducting…

This booklet describes four strategies used in successful recruitment and motivational programs for Job Training Partnership Act (JTPA) participants: (1) locate potential participants whose degree of disenfranchisement may be so great that they have given up and dropped out; (2) raise participants' expectations so that they can exercise more…

A study of graduate student recruitment practices was conducted in the spring of 1986 to determine the current practice of graduate schools and to determine the extent to which they are using marketing techniques. The members of the Council of Graduate Schools were surveyed; 250 graduate schools responded (69% response rate). Questions concerned…

This digest reviews a variety of strategies that might be employed by school districts, teacher education institutions, and state educational agencies to attract, train, and retrain Hispanic teachers in math and science. The need for long-term solutions is discussed. Five action-oriented steps to attract Hispanic high school graduates into the…

A discussion of strategies marketing in higher education focuses on the social marketing approach, outlining a conceptual framework, and looking at specific concerns and costs. The issue of entrepreneurialism's effect on higher education institutions is considered. (MSE)

To manage enrollments, today's colleges and universities must incorporate marketing strategies and organizational changes that until now have generally been used only by business and other private sector professionals. (MSE)

Emphasizes that foster parent recruiting is becoming increasingly difficult. Describes a successful alternative foster parent recruitment effort which includes the provision of fiscal incentives for foster parent recruiters. (Author/RWB)

Investigated the accuracy with which personnel recruiters perceive specific reward preferences of new college graduates and the effect of recruiter experiences on perceptual accuracy. Results indicated significant differences on 11 job characteristics. Although recruitment specialization did not influence accuracy, experience did, with less…

Results of a national survey of two- and four-year colleges concerning their policies and procedures for nonfaculty personnel recruitment and advertising are reported. A list of participating institutions and the survey instrument and cover letter are included. (MSE)

Describes the use of an assessment center in evaluating candidates during a search for a new superintendent. Includes a brief article that points out the problems in using assessment centers for hiring evaluations. (MD)

This handbook is designed to help beginning evaluators of teacher recruitment programs. It addresses the information and assessment needs of teacher recruitment programs. It takes a hands-on approach and includes worksheets and instructions for using them. After presenting tips for getting started, the handbook offers eight steps to successful…