Customer Service in Higher Education.

Sines, Robert G., Jr.; Duckworth, Eric A.

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Peer reviewed

ERIC Number: EJ488192

Record Type: Journal

Publication Date: 1994

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0884-1241

EISSN: N/A

Customer Service in Higher Education.

Sines, Robert G., Jr.; Duckworth, Eric A.

Journal of Marketing for Higher Education, v5 n2 p1-15 1994

It is argued that colleges and universities need to understand the importance of customer service in student retention, particularly in a competitive marketplace. Customer service concepts that work in the private sector are seen as useful in higher education, and a model is proposed. (MSE)

Descriptors: College Administration, Competition, Consumer Economics, Higher Education, Marketing, Models, Public Relations, School Holding Power

Publication Type: Reports - Evaluative; Opinion Papers; Journal Articles

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A