Marketing Small-College Continuing Education.

Brazziel, William F.

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Peer reviewed

ERIC Number: EJ434679

Record Type: CIJE

Publication Date: 1990

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0884-1241

EISSN: N/A

Marketing Small-College Continuing Education.

Brazziel, William F.

Journal of Marketing for Higher Education, v3 n1 p141-49 1990

The experience of a small liberal arts college in repackaging and remarketing the entire institution to boost continuing education enrollment is described. The marketing team followed current theories, establishing the division as a self-generating unit with a small annual operating surplus. Proceeds are reinvested for periods of low enrollment. (Author/MSE)

Descriptors: Continuing Education, Higher Education, Liberal Arts, Marketing, Money Management, Program Effectiveness, Public Relations, Small Colleges

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: Administrators; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Note: Journal availability: Haworth Press, Inc., 10 Alice St., Binghamton, NY 13904-1580.