Corporate Marketing Techniques for Small Colleges.

Hennessey, Hubert D.

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Peer reviewed

ERIC Number: EJ319574

Record Type: CIJE

Publication Date: 1985

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Corporate Marketing Techniques for Small Colleges.

Hennessey, Hubert D.

Journal of College Admissions, n107 p15-19 Spr 1985

Examines the process of marketing smaller colleges and identifies the possible application of marketing principles and techniques currently used by the business community which will help to improve recruiting efforts. (JAC)

Descriptors: Higher Education, Marketing, Small Colleges, Student Recruitment

Publication Type: Journal Articles; Guides - Non-Classroom

Education Level: N/A

Audience: Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A