Locating the Market for Your College Yearbook.

Windhauser, John W.; Berry, Kenneth J.

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ERIC Number: EJ246954

Record Type: CIJE

Publication Date: 1981

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Locating the Market for Your College Yearbook.

Windhauser, John W.; Berry, Kenneth J.

College Press Review, v20 n3 p43-48 Spr 1981

Outlines the six steps in a simple opinion survey technique for gathering information about those students who usually purchase the school yearbook. (RL)

Descriptors: Attitude Measures, Higher Education, Measurement Techniques, Media Research, Merchandising, Research Methodology, School Publications, Student Attitudes, Yearbooks

Publication Type: Journal Articles; Guides - Non-Classroom

Education Level: N/A

Audience: Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A