ERIC Number: EJ230644
Record Type: CIJE
Publication Date: 1980-Sep
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Details at 11. How the Media View Higher Education.
Tanzer, Les
CASE Currents, v6 n8 p34-36 Sep 1980
Reasons are given for media myopia about higher education, and suggestions are made for improving news media perceptions: (1) using personalities to enhance the university's image; (2) establishing a program for making faculty expertise available to the media; (3) emphasizing solutions, not problems; and (4) taking risks. (MSE)
Descriptors: Headlines, Higher Education, News Media, News Reporting, Press Opinion, Public Opinion, Public Relations, Reputation
Publication Type: Journal Articles; Guides - Non-Classroom; Opinion Papers
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
