While management styles and theories differ among administrators of college radio stations, the views concerning the aspects of college radio, both on and off campus, tend to be consistent. Tendencies inherent to the administration of college radio stations are that: (1) college and university radio stations are operated in an on-going manner; (2) the full-time operation of college and university radio stations are run by part-time/volunteer staffs; (3) funding is limited; (4) the campus community continually makes demands on the station for coverage, but lacks the knowledge of the staffing, funding, and operational limitations of the station; (5) faculty advisors who oversee administration and operation of the stations provide needed continuity as student staffs change; (6) other faculty members continually make suggestions as to the operation and improvement of the station, but do not actually participate in the operation; (7) the local community is "confused" concerning the station; (8) the college will fully recognize the local commercial station for minimal coverage but seldom recognizes the campus station for its on-going coverage of school events; (9) the campus radio station and the campus newspapers face different obligations; and (10) station managers/advisors can use communication to foster harmony and agreement. (Contains 20 references.) (RS)