A guide to using public relations techniques to promote both everyday services and special events at libraries, this handbook describes and suggests ways to use library displays; in-house printing; the local media, e.g., radio spots and cable television; library programs; marketing and promotion; and fundraising, including the formation of a friends of the library group. Instructions for producing posters and signs are liberally illustrated, and samples and sources of clip art are included. The handbook itself serves as an example of various ways to make public relations materials eye-catching and includes samples of different types of signs and notices. (17 references) (Author/EW)