To combat their school dropout problems, Columbus (Ohio) Public Schools created an alternative high school for marginal and high risk students attending conventional high schools and for students who had already dropped out. Classes at North Education Center were scheduled from 8 a.m. to 9:30 p.m. and featured year-round, 42-day terms to accommodate students with jobs and family responsibilities. Since the school's inception in 1983, the dropout rate has decreased from 9.6 percent to 2.1 percent. Although potential dropouts were being reached effectively, actual school leavers were not. This paper describes the "Back on the Track" campaign to identify and locate recent dropouts, provide extensive information and counseling, and motivate them to complete high school. Based on a comprehensive analysis, a target audience of 650 was chosen. Campaign components included two pieces of direct mail, telephone follow-ups, mediaspots, and T-shirts--all funded by a local shoe manufacturer, radio stations, and a promotions company. Results exceeded original goals by 42 percent. During the 1986-87 school year, 978 students were enrolled at North Education Center, compared with 681 during the 1983-84 school year. As a direct result of the campaign, 171 students called for information. Of this number, 47 enrolled for the first term, and 45 stayed enrolled. Included is the newsclipping of a testimonial from a former student whose life was turned around by this program. (MLH)