An Illinois school system won a bond issue election with a 30-day marketing campaign. Helpful marketing practices include identification of the target audience and finding the best medium to reach the audience. (MLF)

Intended for local municipal officials and their advisors on public finance issues, this publication describes the legal environment surrounding bonds and examines some of the factors affecting the political feasibility of bond issues. Four categories of state controls of municipal bonds are discussed: limits on the amount of debt municipalities…

Ten years ago the new superintendent of District 11 in Colorado Springs, Colorado, learned the proposed budget was $12 million out of balance. Now the district has sound financial backing thanks to improving business practices. (MLF)

After five years of opposition, voters in the Jefferson County, Colorado, School District approved a $325 million bargain. Describes how the district made major management decisions, rebuilt credibility among voters, and ran the campaign. Cites a budget-tracking tool, School Micro-Financial Allocation Study, that helps school districts track how…

A Colorado school district approved a mill levy that tied additional future funding to improved student performance on the Colorado Student Assessment Program. In a single year the district met more than half of their 3-year goal and credits success to a focused, data-driven approach, a bipartisan citizens committee, a strategic plan, a plan for…

Many school buildings are in dire need of renovation, expansion, or replacement. Brief case studies from around the country illustrate the importance of finding out why people vote for or against a construction referendum. Lists recommendations for a strategic campaign. (MLF)

A dramatic, carefully planned, and well-timed campaign will convince voters to vote "yes" on school bonds. Outlines a 10-step program that will ensure winning at the polls. (MLF)

Using the strategy of "divide and conquer" can lead to victory at the polls. The ballot can include two freestanding questions, either or both of which can pass or fail independently, or it can be designed in such a way that approval of question two is contingent on question one passing. (MLF)