This directory is intended to provide students and their advisors with authoritative information on 3,171 colleges and universities in the United States as well as supplementary information. The information was gathered in the winter and spring of 1992 through the College Board's Annual Survey of Colleges with descriptions subsequently verified…

An annotated bibliography of 56 books and articles published in 1986 and 1987 which provide information about college and university rankings is divided into six sections: (1) ranking and rating in general; (2) preparatory school guides; (3) college guides; (4) comparative articles; (5) ranking and rating by subject areas; and (6) rankings…

The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)

This directory contains profiles of approximately 1,900 four-year accredited baccalaureate-degree-granting institutions in the United States, U.S. territories, and Canada. Introductory information covers the following topics: "What You Need to Know About College Admissions,""Understanding Financial Aid,""Taking Standardized Tests,""The Freshman…

In 1984, a study was conducted to gather information regarding the rates and patterns of student transfer from Roxbury Community College (RCC) to four-year institutions. Information on the 178 students who graduated from RCC in 1981 and 1982 was obtained from the RCC Registrar's office and the four-year institutions in Massachusetts to which…

A study of 95 high school seniors in Brisbane, Australia, investigated the relationships between students' perceptions of 3 different universities and their expectation of enrollment in business administration programs in each. Variables considered included students' level of information about the institution and the attitudes of significant…

Results of a survey of University of Sydney faculty of arts students concerning their educational aspirations and progress, employment patterns, class scheduling and attendance patterns, and college choice are summarized and discussed. (MSE)

This report discusses enrollment planning by colleges and universities as it concerns the understanding of why students choose to attend one particular college over another. First, the past responses of colleges to enrollment-threatening changes are presented. Next, an explanation is given of why knowledge of student college choice behavior is…

Information for students, counselors, and parents to help in the evaluation of options and opportunities available for most college-bound students is presented in 17 articles. Titles and authors include the following: "Getting the Most from Your High School Counselor" (James Warfield); "The Use of the SAT at Selective Colleges"…