Title IX of the Education Amendments of 1972 state, "No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving federal financial assistance". This provision paved the way for student-initiated…

With the increased funding made available by California Assembly Bill 1725, community college faculty members have the opportunity to inform themselves and make changes in policy regarding the disabled. The disabled are often overlooked as a special interest or underrepresented group in affirmative action plans. Individuals involved with the…

The problems of underrepresentation of women and minorities in science and engineering occupations are complex and variant. Many institutions have to learn how to attract more women and minority students to the hard sciences and technologies which are still relatively non-traditional areas for both groups. The project described in this document…

Drawing from a review of pertinent marketing literature and observations of how selected colleges undertake marketing efforts, this paper presents a five-stage typology of community colleges according to their marketing orientation. For the five stages, each representing an increasingly integrated approach to marketing, the paper analyzes how…

In the past 15 years, Fashion Institute of Technology (FIT) has developed and successfully implemented a plan to recruit, keep, and graduate minority students. The strategic plan that was developed in 1971 stressed attrition and placement as the only two criteria that would be used to measure institutional success. Minimizing attrition and…

The American Association of Community Colleges (AACC) and the Association of Community College Trustees (ACCT) have commissioned this toolkit to help colleges effectively publicize a major milestone: in 2001, America's community colleges will celebrate 100 years of service and achievement. This year-long celebration presents community colleges…

The Minority Education Initiative (MEI) was developed and implemented at Mott Community College to support minority academic success. The initiative included student and faculty recruitment, multicultural enrichment, support services, and articulation with other educational institutions and businesses. Objectives of the MEI were to increase the…

Describes a study of the marketing orientations found in two-year colleges and their relationship to enrollment trends within these institutions. Reviews the diversity of marketing approaches employed nationwide. Sees enrollment trends affected by sound marketing management organizations, sensitive marketing intelligence systems, and efficient…

Offers 10 suggestions to attract students to a journalism program and retain their interest in a sequence of classes. (AEA)

Efforts undertaken to meet the challenge of diversity at the City University of New York's Borough of Manhattan Community College (BMCC) are described in this five-part conference presentation. In the first part, BMCC's president, Augusta Souza Kappner, provides an overview of the ethnic and demographic composition of the college's student body…

This monograph is an idea book for two-year institutions thinking of adding an honors program to their list of academic offerings, and as such aspires to provide a useful description of the many options available to honors education for the several audiences who, as a matter of course, may become stakeholders in the operation of a two-year college…

The fall 1984 implementation of tuition in California's community colleges created the need for aggressive strategies to counter the anticipated, major enrollment decline. For the Los Angeles Community College District (LACCD), those strategies involved a new campaign incorporating districtwide and campus-oriented events, as well as the…

Prepared for college officials considering the development of marketing programs, this paper examines the distinctive marketing practices for four geographically separated, public community college districts: Coastline Community College (CCC), California; Metropolitan Community College District (MCCD), Missouri; Triton College (TC), Illinois; and…

Suggests a 10-point plan to increase visibility of a community college journalism department. Recommends such actions as locating the student newspaper office near an area where students gather socially and developing a speakers' bureau made up of current journalism students who will address local clubs and schools. (AEA)

Suggests ways community college journalism instructors can recruit and retain students in journalism classes (e.g., host a high school press day, fund a journalism scholarship, sponsor events for high school journalism teachers and advisers, serve as counselor for journalism majors, have a yearly journalism convocation, and involve campus…