Freshmen recruitment and admissions trends at Trinity University, a small, independent Texas university, are described. Attention is directed to the weekly rates at which freshman applications and tuition deposits were received over a 4-year time period. The patterns of the receipt of applications and deposits were consistent across years. The…

This paper reviews the issues facing trustees of liberal arts colleges, including such external challenges as ideological criticism, college costs, national economic trends, and competition from other types of institutions. Trustees are urged to address such issues as external criticism of the institution, concerns of students and parents about…

A discussion of recent British experiences and policy concerning the recruitment of foreign students looks at a 1979 policy decision about international student fees, institutional response, overseas marketing efforts, and the resulting foreign student population and its problems, and proposes directions for institutions, public agencies, and…

This SPEC Kit and Flyer focus on how libraries gather affirmative action statistics, what types of recruitment practices are used, especially those for protected classes, and what methods are used to retain minority librarians. Of 120 Association of Research Libraries (ARL) libraries polled in 1997, 43 responded to the survey. Survey results are…

This article addresses the problem of (1) maintaining the size and quality of the overall graduate school, and (2) maintaining a "critical mass" of students enrolled in programs where there is an indication of a future demand, but where there has been a decline. University marketing techniques have not generally focused on graduate student…

Information on job market trends for 1986-87 college graduates is presented in narrative summaries and statistical tables. A survey of a cross-section of 761 employers from business, industry, government, and education explored: trends in hiring, hiring quotas and the influence of the organization size, demand for various majors, job availability…

Information on job market trends for 1984-1985 college graduates are presented in narrative summaries and statistical tables. Attention is directed to trends in hiring, expected starting salaries, campus recruiting activities, and other related topics, based on a survey of a cross-section of 658 employers from business, industry, government, and…

Information on job market trends for 1985-1986 college graduates is presented in narrative summaries and statistical tables. Attention is directed to trends in hiring, expected starting salaries, campus recruiting activities, and other related topics, based on a survey of a cross-section of 710 employers from business, industry, government, and…

Five trends in the creation of college student recruitment publications are identified: (1) using market research and marketing principles; (2) targeting specific groups; (3) honesty about campus personality and reputation; (4) cost-effectiveness; and (5) creativity in using effective copy and design. (MSE)

Review of demographic changes finds that by midcentury a majority of the college population will be minorities, and all of the net increase in student population will come from minorities. Implications for recruitment, remediation, and retention are drawn. (DB)

Information on job market trends for 1987-1988 college graduates is presented in narrative summaries and statistical tables. Attention is directed to trends in hiring, expected starting salaries, campus recruiting activities, and other related topics, based on a survey of a cross-section of 1,019 employers from business, industry, government, and…

This report examines job market trends for new college graduates based on a survey of 618 organizations (businesses, industries, manufacturing organizations, service sector employers, government agencies and military services. Topics considered include: (1) anticipated changes in hiring trends for new college graduates, (2) changes in campus…

In considering the problem of raising the professional stature of the teaching profession, a review is presented of current statistics on: (1) shortages of mathematics and science teachers; (2) declining enrollment in teacher education programs; (3) widening gap in supply and demand for teachers; (4) current and future shortages of teachers; (5)…

A discussion of recruitment of research faculty for academic medical centers examines the financial aspects of recruiting in relation to the recruitment's purpose, the stature of the researcher, and the nature of his research. Cost-effective strategies for handling various aspects of recruiting in a restructured academic medical system are…

The high school graduating class of 2008 will be the largest, the youngest, and the most racially and ethnically diverse in U.S. history. This new generation, coupled with a demographic slump in the 24- to 35-year-old population expected at that time, will force higher education institutions to face a new set of concerns and expectations. (MSE)