This research anthology is the fifth volume in a series sponsored by the Special Interest Group-Research on the Education of Asian and Pacific Americans (SIG-REAPA) of the American Educational Research Association and National Association for Asian and Pacific American Education. This series explores and examines the patterns of Asian parents'…

A survey investigated the feelings and beliefs of British university applicants at one point in the application process: after the application is acknowledged but before offers or examination results are available. Results suggest many see the process as straightforward, helpful, friendly, but a sizeable group consider it slow and complex. Many…

An Australian study investigated attitudes of 357 foreign university students and 359 Australian students concerning each other's friendliness, extent of current contact in/out of class, and preferred level of contact. Differences in the two groups' perceptions were found, associated with degree program. Differences between Australians and…

A survey of 183 undergraduate students at a large university found that male and female students differed in the importance they placed on various attributes of a university. Although there were many similarities in the responses of men and women, women rated safety, diversity, and a broad range and variety of courses significantly higher in…

A study applied the Marketing Lens Model to an academic setting. Empirical testing revealed that various stakeholders (318 students, 37 faculty) showed significant differences in derived importance for individual product attributes used to judge the overall quality of the educational product. Important differences existed between stakeholder…

This article addresses the problem of (1) maintaining the size and quality of the overall graduate school, and (2) maintaining a "critical mass" of students enrolled in programs where there is an indication of a future demand, but where there has been a decline. University marketing techniques have not generally focused on graduate student…

Examines the idea that introductory college courses should be magnets for recruiting and retaining science majors, not filters to discourage the "unfit." Discusses the possible relationship between the quality of instruction in college science and the number of students that drop out of science well into their college careers. (KR)

This report summarizes the findings from a survey of selected college and university deans and placement officials on student attitudes towards the federal government as an employer. The United States Merit Systems Protection Board surveyed 72 schools highly rated in seven college curriculums. The seven curriculums were selected because they are…

Asserts that issues of economic literacy have typically focused on the content of individual courses, teaching approaches, and the curriculum for the economics major. Describes a program offering an economics minor including curriculum requirement, student recruitment and retention, and the costs and benefits to the institution. (CFR)

A small liberal arts college's program of home visits for recruitment and admissions was evaluated. Forty students and several parents receiving home visits were classified by grades and eventual enrollment in the college, then surveyed. Results indicate the visits were the reason most applied. However, other factors were more strongly related to…

Designing publications to recruit graduate students is a far different task from designing materials for undergraduates. Syracuse University has found three principles helpful: relying on the expertise of the institution's academic units; providing useful information, not a sales pitch; and using desktop publishing to produce targeted…

Discusses parents' use of early decision/early action (ED/EA) in college admissions to maximize the odds of admission at prestigious colleges and the implications for college admission programs. Topics discussed include the reasons for the surge in ED/EA, differences between ED and EA, the applicant pool, who benefits from ED application, and the…

This study was conducted to develop a means for implementing proven recruitment strategies to attract and retain students in postsecondary vocational programs in Florida. In order to achieve this purpose, the following objectives were set: (1) to identify methods to overcome the most significant barriers to student retention identified by…

Results of a survey of adults in northeastern Ohio indicates there is a substantial market for higher education, amounting to 33 percent of the adults not currently in school. Respondents identifying themselves as nonprospective students stated financial aid, employment, child care, public transportation, weekend classes, and academic counseling…

This article examines selected basic assumptions that relate to minority student recruitment into teacher education programs. Four categories of minority recruitment endeavors are discussed and examples of each are provided. (IAH)