"Advances in Accounting Education" (AAE) is a high-quality publication of both empirical and non-empirical research that investigates vital matters within teaching, learning, and curriculum development. By focusing on these topics, it works to support the improvement of accounting programs at colleges and universities, as well as foster…

Aim/Purpose: This study was aimed at enhancing students' learning of software engineering methods. A collaboration between the Computer Science, Business Management, and Product Design programs was formed to work on actual projects with real clients. This interdisciplinary form of collaboration simulates the realities of a diverse Software…

Transformative learning has been important in the development of adult education since Jack Mezirow proposed it more than 35 years ago as a theoretical description of the steps learners undergo in changing their worldviews. However, despite much qualitative research, little quantitative study has been made of the incidence of transformative…

For many students, required courses outside of their major represent necessary evils. At Salt Lake Community College (SLCC) in Utah, students majoring in finance and credit, management, and marketing are required to take accounting classes. To motivate these students, the Accounting Department has developed pedagogical techniques that emphasize…

Encourages business teachers to advocate the private enterprise system and to attempt to present a totally balanced input of information so that students will have a sound basis for forming reasonable and fair attitudes. Presents suggested subjects for classroom discussion on economics, government, and labor.(CT)

Using computer simulated games as a teaching tool has effected an attitude change among students and may be a possible solution to the problems of negative attitudes of students towards business careers in marketing. (Author/BP)

One way for business students to improve their job interview skills is to help them become more aware of how others view them. The authors present a self-rating sheet with a list of behaviors for the student to rate himself on and also to have a friend and someone in authority rate him. Guidelines for the teacher, in-class exercises, and followup…

This study examined connections between the educational process and attitudes toward organizational change among business students. A total of 758 undergraduate and graduate students from both the arts and sciences and business were surveyed with a measure of attitude toward change. The study employed a three-way analysis of variance using the…

This investigation compared the attitudes of business and elementary education majors on the enjoyment and value of mathematics. Fifty elementary education majors and 58 business majors participated. The mathematics attitude questionnaire contained two sections of questions: eight questions on the enjoyment of mathematics and eight questions on…

This book discusses, from a British perspective, the ways in which higher education, and particularly the teaching of undergraduates, responds to the influences of the environment of which the labor market is a major element. It is based on studies made between 1984 and 1987 of 49 departments in nine higher education institutions: four…

Identifies cigarette advertising as an example of marketing harmful products to intended consumers using harmful images. Describes a classroom project in which students learn how to create, increase, and maintain demand. Includes a chart with student-designed "demarketing" campaigns and a bibliography on women and advertising. (CFR)

This document contains 17 papers from a national conference on promoting excellence in research and teaching for business. The following papers are included: "The Development of Innovative Learning Models for Modern Information Technology Professional Education" (Stephen C. Shih); "Entry-Level Information Services and Support…

A study investigated general and vocational skills of 32 British business undergraduates before and after their field experiences, as perceived by the students and their employers. Although the parties agree that some skill development occurred during field experience, substantial discrepancies between student and employer perceptions of actual…

Given the widespread use and success of cross-functional teams in industry and the American Assembly of Collegiate Schools of Business's focus on the importance of interdisciplinary education, many business schools have incorporated interdisciplinary elements into their curricula. This study examined current student and alumni perceptions of the…

A survey of 251 postsecondary students enrolled in management education revealed that the students preferred a student-centered and problem-based curriculum and felt their current curricula did not correspond to that model. Results are detailed and the questionnaires used are appended. (Author/MSE)