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Peer reviewedHuston, Aletha C. – Developmental Psychology, 1984
Children from grades one through six judged commercially produced advertisements, specially produced "pseudocommercials," and verbal descriptions as better suited to advertise a feminine or masculine sex-typed toy. Comprehension of sex-typed connotations was predicted by home television viewing patterns but not by general knowledge of sex…
Descriptors: Childrens Television, Comprehension, Developmental Stages, Elementary Education
Alperowicz, Cynthia – 1983
Suitable for classroom use, the handbook promotes public awareness of the need to provide more positive role models and fewer negative stereotypes on children's television. Each section contains photographic examples and quotations by members representing organizations such as Black Endowment Television, the National Association for the…
Descriptors: Affirmative Action, Black Stereotypes, Childrens Television, Commercial Television
