In a world where advanced knowledge is widespread and low-cost labor is readily available, U.S. advantages in the marketplace and in science and technology have begun to erode. A comprehensive and coordinated federal effort is urgently needed to bolster U.S. competitiveness and pre-eminence in these areas. This congressionally requested report by…

Although undergraduate admission has undergone intense market analysis, those same techniques have not been utilized at professional schools. A correlation analysis was performed at New Jersey's Drew University Theological School that located a surprise variable, in this case characteristics of undergraduate schools attended, significant to the…

Although college missions, goals, and resources vary widely, institutions can assess the impact of financial aid and make strategic decisions to advance enrollment objectives. Such research requires specification of institutional goals and the relative priority of quality, quantity, diversity, and cost, and data on previous cohorts. New…

An analysis of higher education marketing examines a case study of a college's market research program, a series of market research projects, and a major study of students and parents in six metropolitan areas (the Six-Market Study). After introducing marketing concepts and strategies, the nature of higher education marketing is considered. The…

Describes how formative data on enrollment patterns and class offerings are collected and used at Oklahoma City Community College in marketing and scheduling. Evaluates the research effort in terms of its value in long-range strategic planning and managed decision making in day-to-day activities. (DMM)

Argues that community college vitality is directly proportional to the integration of the comfort and confidence levels of personnel involved in public relations, institutional research, and college leadership. Considers Miami-Dade Community College's use of data on student demographics, achievement test results, student satisfaction, and…

This report discusses enrollment planning by colleges and universities as it concerns the understanding of why students choose to attend one particular college over another. First, the past responses of colleges to enrollment-threatening changes are presented. Next, an explanation is given of why knowledge of student college choice behavior is…

This research study, still in the data collection stage, analyzes teacher recruitment among nine Winnipeg area school divisions by describing practices and decision-making criteria. The report focuses on three elements in the decision-making process as defined by Lipham--decision stages, decision involvement, and decision content. Data were…

Five agencies of the Public Health Service (PHS) joined with PHS Hispanic employees and other Hispanic health specialists to commemorate Hispanic Heritage Week by critically examining health issues of particular relevance to Hispanics. The first day the forum sought to define, from an Hispanic perspective, issues relating to health statistics,…

This paper analyzes the effectiveness of teacher selection practices with reference to literature sources and recommends experimentation with a structured interview approach based on life style themes. The first variable in selection involves identification of characteristics of effective teachers. Some agreement concerning particular teaching…

In 1992, the Board of Governors of the California Community Colleges (CCC) adopted the Student Equity Policy requiring all districts in the community college system to develop a Student Equity Plan (SEP) to ensure that the composition of students who enroll, are retained, transfer, or achieve their occupational goals in the CCC reflects the…

This monograph, structured for administrative use in analyzing and building systems for selecting teachers, outlines the legal, applied, and theoretical issues of teacher selection. This overview is presented in five sections. "Legal Aspects of Teacher Selection" examines individual rights and employer reactions in relation to federal and state…

The reasons why undereducated individuals choose not to participate in adult education were examined in a comparative, qualitative case study that was conducted in eight nonmetropolitan sites (including the pilot site) in diverse economic regions across Kentucky. Data were collected from the following sources: in-depth interviews with 84 adults…