Reasons are given for media myopia about higher education, and suggestions are made for improving news media perceptions: (1) using personalities to enhance the university's image; (2) establishing a program for making faculty expertise available to the media; (3) emphasizing solutions, not problems; and (4) taking risks. (MSE)

Describes how to set up a school public relations committee, consisting of parents, staff, and students, to promulgate a positive school image. Dealing with the press to counteract media stereotypes of education is emphasized. (SJL)

A strike by teachers in the David Douglas School District of suburban Portland, Oregon, in 1978 lasted only a week and was unsuccessful in obtaining contract concessions. This document describes how the district's administration, board, building principals, and public relations specialist cooperated as a team to limit the strike's effects. Key…

This workshop kit consists of: (1) 30-page "Leaders Guide and Handout Masters"; (2) 12-minute videotape, "Lines in the Sand"; (3) special 24-page issue of the journal "Media & Values" on the theme "The Media: in War and Peace"; and (4) an 8-page booklet on the basics of media literacy, "From…

Presents a thoughtful and balanced analysis of the effects of public opinion polling on elections and the political power structure. Generally refutes the revisionist criticism that polling acts as a preemptive strike curtailing political expression in favor of the power elite. Considers issues related to the tyranny of the majority. (MJP)