A survey of 83 private liberal arts colleges investigated the relationship of attainment of enrollment goals and marketing practices. Results are mapped on two grids: perceived marketing plan vs. enrollment goals and actual marketing plan vs. enrollment goals for 1985-90. Additional research on marketing orientation is recommended. Implications…

Results of a survey of four-year colleges and universities concerning faculty attitudes to and participation in student recruitment and institutional marketing efforts are reported, along with possible differences between private and public institutions' faculty attitudes and involvement. (MSE)

Channeling the energy of volunteer boards of parents and community members can produce unexpected dividends. At Alma College (Michigan), a parent board raises $250,000 annually and helps recruit new students. A formal and communicative relationship between advisory board and governing board is essential for effective operation. (Author/MSE)

A study investigated the importance to 578 applicants of various benefits offered by a moderately selective private university. Applicants rated the institution on 43 academic, social, financial, religious, and curricular attributes. The objective was to test the efficacy of one approach to college market segmentation. Results support the utility…

Bloomfield's declaration of financial exigency, Chapter XI bankruptcy reorganization, and shift to a primary emphasis on recruiting nontraditional students enabled it to survive and emerge from its status as an invisible institution. (MSE)

Franklin and Marshall College concluded it would come closer to its educational goals by reducing its size. Use of a planning model to project institutional finances based on tuition, gift, grant, and enrollment estimates predicts a potential major improvement in the college's position. (MSE)

Guidelines for locating and selecting a college president are presented. The complexities of the job are reviewed, including the changing presidential role, shared governance, and equal opportunity requirements. The first step is to establish a framework for search and selection that covers the nature of the search and selection committee (e.g.,…

Connecticut College's intensive summer academic program involves high school students and their teachers, parents, college faculty, and college students in the minority recruitment effort, building a support team for college-bound students and providing an experience that is mutually beneficial for all parties. (MSE)

A study described efforts of 245 schools, colleges, and departments of education (SCDEs) at private, public, and traditionally black institutions to recruit students into preservice teacher preparation programs, and the attitudes of teacher education department heads at those institutions toward several aspects of student recruitment. Results…

Northland College's strategy for redevelopment included substantial program expansion in environmental studies, building a Native American studies program, and aggressive student recruitment. (MSE)

A definitive look at the field of alumni administration is presented, noting that the subject has until now received little attention. The 34 chapters are divided into nine sections: an overview of alumni administration; alumni as an essential resource; people management; budget and records; programming; communications; alumni education programs…

Data resulting from a survey of institutional policies and practices for employee recruiting and interviewing and for job advertising are reported for public and private institutions with centralized and decentralized employment services. (MSE)

In independent colleges and universities, the committee on trustees is most important to the institution's long-term effectiveness. The charge to this committee should include the following responsibilities: helping the board determine desired board composition; populating the board with able, dedicated trustees and maintaining a candidate list;…

Eckerd College overcame its financial and enrollment problems through a comprehensive strategy involving creation of a multigenerational learning community, improvement of the overall college environment for education, generation of substantial revenues from new sources, and reduction of expenditures. (MSE)

Study investigated faculty recruitment procedures across universities, departments, and sectors (public/private) in Australia, using reports from department heads and job applicants and case studies. Results revealed varied recruitment and selection strategies. Job applicants reported satisfaction with most but identified some areas needing…