Since media consumers must make a great many judgments about media messages and the effectiveness of any given message in meeting one's needs, media teachers should develop materials and activities to facilitate the learning of effective media usage skills. Teachers can help students to become more effective media consumers by providing an…

It is suggested that low-endowment private universities must apply better marketing techniques in strategic planning to ensure survival. Recommendations are made for using market research effectively, identifying new markets, and directing media communication accurately. The student's role as consumer is seen as the starting point for product and…