This report addresses issues in the efforts of colleges and universities to reduce costs. First, some key findings are identified, including the rapid increase in tuition since 1981; decreases in academic library expenditures; increases in cooperative arrangements; use of more adjunct faculty; and increased privatization of services. Individual…

A New York State school district employed a management company to privatize the food-service program with the goal of enticing all students to eat lunch. Expertise in marketing, menu planning, and food-service operation turned the program around. Suggests questions to ask when selecting a management company. (MLF)

Asserts that Russian vocational school principals now have to think and act as educational entrepreneurs. Discusses three shortcomings of Russian vocational-technical education. Argues that marketing is the foundation of success and provides three principles to guide educational planning and administration in the future. (CFR)