This monograph examines the philanthropic contributions of individuals through the existing literature and proposes future philanthropic and fundraising research that can help fill the theoretical void in the literature, thereby improving future research and fundraising in higher education. It covers the major approaches, topics, and theories…

Uses a ballooning analogy to offer nine suggestions for universities conducting major fund-raising campaigns: study the map and choose a direction; test the prevailing winds; choose and train your crew; gear up for the journey; stay on course; make every bit count; change course as needed; and capitalize on your successful landing. (DB)

Describes some ways to get extra trees for campuses and some general considerations about soliciting trees as gifts. (Author/MLF)

An informal CASE sampling of alumni activities at some of the nation's Black colleges is reported. Factors contributing to alumni involvement in fund-raising drives are described, including: close contact with alumni, increase in volunteers and matching grant incentives, heightened alumni awareness of need for outside help, and phonathons. (MLW)

Higher education benefits from several United States tax law provisions, including deductibility of charitable contributions. Recent tax reform proposals could increase would-be donors' net cost by reducing tax incentives. This paper links lower tax rates to a significant future reduction in educational philanthropy. (18 references) (MLH)

A training manual for volunteer fund-raisers is presented. The technique of soliciting is described and an interview with top volunteer Jerome Stone on fund-raising is included (MLW)

Interviews with 30 million-dollar donors to colleges and universities, including 17 individuals and representatives of 8 corporations and 5 foundations, revealed that donors gave with the expectation of receiving some return but sought indirect rather than direct benefit: enhancement of the institution, community, or society at large. (MSE)

This article offers college and university administrators 23 ideas for encouraging corporate matching gifts from annual fund donors. Principles include spreading the word to donors; collecting company and donor data; approaching companies directly; segmenting the donor pool; integrating programs; and following leads. Also suggested are ways to…

This article describes several university fund-raising programs that encourage the use of credit cards and electronic fund transfer in alumni giving. Noted are some problems and guidelines on setting up the system, working with the bank, appointing an in-house expert, and maintaining personal contacts with donors. (DB)

A stewardship report, a well-done report sent regularly to give a donor information on the use of a gift, assures the donor that the institution appreciates the gift and the giver. Some techniques are given for making stewardship reports as effective as possible. (MLW)

The key to fund raising is the donor, and fund raisers should learn to cultivate potential donors, approach them with goals compatible with their own, supplement their thinking, get them involved, and swamp them with gratitude. (MSE)

A strategy for seeking grants from major foundations is presented. A five-step process includes: preparation, identification, cultivation, solicitation, and stewardship. A grant from one of the private foundations in the country brings not only cash but also important national visibility to a campus. (MLW)

To raise money for endowment, there needs to be a mix of strong leadership, solid fund-raising technique, and confidence-inspiring endowment fund management. These ingredients have helped Berea College increase its endowment to more than $100 million. (MLW)

This guide for the governing boards of independent institutions discusses conducting a comprehensive fund-raising campaign. A comprehensive fund-raising campaign is broader and more strategic than past capital fund raising campaigns. Its financial goals include all potential gifts from annual fund donors, all gifts for the endowment, all gifts for…

Personal solicitation is seen as the most effective way to produce a gift. Specific steps for solicitation are identified: preparation, approach, presentation, and close. Leadership and volunteer training needed for the annual fund drive are discussed. University of Georgia examples are included. (MLW)