Describes a program of demonstration experiments used to stimulate interest in chemistry, specifically aimed at increasing university chemistry enrollments. Discusses program goals, experiments, design criteria, and several caveats related to the development of such a program. (JM)

The Higher Education Funding Council for England has a funding agreement with each institution that it funds that specifies the targets relating to student numbers that the Funding Council expects the institution to meet. This document explains the action the Council will take if institutions do not meet their targets for 2001-2002. The…

Offers 10 suggestions to attract students to a journalism program and retain their interest in a sequence of classes. (AEA)

Written for administrators of early childhood program centers, this book offers tips on how to increase enrollment. The book offers suggestions rather than a theoretical overview or a comprehensive marketing strategy. Suggestions offered include: (1) Offer a quality program; (2) be aware of your target market; (3) make your program unique; (4)…

Suggests a 10-point plan to increase visibility of a community college journalism department. Recommends such actions as locating the student newspaper office near an area where students gather socially and developing a speakers' bureau made up of current journalism students who will address local clubs and schools. (AEA)

This article describes a successful four-year student recruitment effort initiated by Florida State University's teacher preparation program in visual disabilities. The article discusses a survey to determine the target population, use of current students to attract new ones, harnessing of campus resources, and obtaining funds for recruitment…

Recruitment of participants is a long-standing practice for many programs serving children and families, although the way in which it is approached varies greatly. This volume is presented as a practical tool for practitioners to use in systematizing their recruitment efforts. Section 1, "Reaching Diverse Families," contains an…

The use of the phone can help colleges in their general admissions goal: to get the right number and type of students to enroll at the institution. Basic phone tips, preparing for the call, making the call, and building on the system are discussed. (MLW)

To address the need for teachers of color, an enrollment management model was used for recruitment and retention at a midwestern university. Recruitment, admissions, registration, student progress, advising, and placement services were integrated in the plan, representing total institutional commitment to remove barriers to success for this…

This article addresses the problem of (1) maintaining the size and quality of the overall graduate school, and (2) maintaining a "critical mass" of students enrolled in programs where there is an indication of a future demand, but where there has been a decline. University marketing techniques have not generally focused on graduate student…

The book provides an examination of research and practice related to enrollment management at institutions of higher education. Part 1 describes enrollment management in the context of strategic planning and presents four organizational approaches. Part 2 focuses on marketing and student recruitment, while Part 3 considers student retention.…

Although undergraduate admission has undergone intense market analysis, those same techniques have not been utilized at professional schools. A correlation analysis was performed at New Jersey's Drew University Theological School that located a surprise variable, in this case characteristics of undergraduate schools attended, significant to the…

This digest summarizes in a question and answer format a full length report of the same title. It addresses trends in college student enrollment patterns with an emphasis on behavior underlying student choice of college. Demographic changes and cuts in important sources of student financial aid brought significant enrollment declines to higher…

A successful enrollment management system consists of a marketing program that ensures congruency between the image projected to prospective students and the actual environs of the college, and of means for the academic and social integration of students once enrolled. This presentation offers guidelines for the development of such a system, using…

The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)