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Direct linkAzman Ong, Mohd Hanafi; Mohd Yasin, Norazlina; Ibrahim, Nur Syafikah – Asian Association of Open Universities Journal, 2022
Purpose: Measuring internal response of online learning is seen as fundamental to absorptive capacity which stimulates knowledge assimilation. However, the evaluation of practice and research of validated instruments that could effectively measure online learning response behavior is limited. Thus, in this study, a new instrument was designed…
Descriptors: Online Courses, Student Surveys, Student Attitudes, Factor Analysis
Williams, Robert L., Jr.; Omar, Maktoba – Journal of Marketing for Higher Education, 2014
Within an increasingly more competitive landscape, Higher Education Institutions (HEIs) are becoming more marketized and promotionalized. Brand building is becoming a strategic administrative goal, yet clear brand management models are lacking. This paper utilizes the Brand Flux Model™ to assist in tracking the fluxing nature or historical…
Descriptors: Marketing, Competition, Higher Education, Student Recruitment
Mann, Bruce, Ed. – Information Science Publishing, 2006
"Selected Styles in Web-Based Educational Research" is concerned with the most common research styles in Web-based teaching or learning. It is intended for practitioners, educators and students, who wish to learn how to conduct research in online teaching and learning, and helps define style in educational research methodology. To…
Descriptors: Electronic Learning, Feedback (Response), Language Usage, Educational Research
