Within an increasingly more competitive landscape, Higher Education Institutions (HEIs) are becoming more marketized and promotionalized. Brand building is becoming a strategic administrative goal, yet clear brand management models are lacking. This paper utilizes the Brand Flux Model™ to assist in tracking the fluxing nature or historical…

The landscape of higher education (HE) has dramatically altered in the past 30 years and it continues to evolve and change. More students are entering HE and attending university or college on a global scale than ever before. Supporting and enhancing the undergraduate student experience across the student lifecycle, from first contact through to…

In a world where advanced knowledge is widespread and low-cost labor is readily available, U.S. advantages in the marketplace and in science and technology have begun to erode. A comprehensive and coordinated federal effort is urgently needed to bolster U.S. competitiveness and pre-eminence in these areas. This congressionally requested report by…

Purpose: The purpose of this paper is to develop a thinking model to recommend to the vocational education institutions for planning their educational business in the face of marketization. Design/methodology/approach: The systems approach is adopted for developing the model. It is not only used for the conceptualization of the principles of…

A survey of journalism faculty (n=407) suggests that ethical standards in college faculty recruitment can not be taken for granted. As the recruitment process becomes more competitive and applicant numbers dwindle, the process should be carefully examined to ensure that truth, trust, and honesty are characteristic of the recruiting procedure. (MSE)

Examines how research universities are responding to the complex challenge of revenue generation and budgeted expenditures in a market-driven age, and concludes that institutions adapt by incorporating market-like behavior into their business plans. The study found differences between institutions experiencing and not experiencing enrollment…

Competition for students will increase in the next decade. Some factors indicating an institution's vulnerability to declining enrollment can be assessed, and may also be the key to initiatives by campus leaders to help offset the decline. (Author/MSE)

Describes practices, programs, and policies that colleges and universities can use to collaborate on student recruitment, using the experience of the Greater Cincinnati Consortium of Colleges and Universities (Ohio) as illustration. Collaborative projects include development of written materials, recruitment events, presentations, joint trips or…

College and university marketing departments should use the technique of positioning to increase enrollments. The triangular approach to positioning uses close scrutiny of the student profile, the benefits marketing courses offer, and the competition the department faces within and outside the business school. The technique can also be used by…

Current challenges to the nursing profession are examined, including changing health needs, health care providers and the cost and quality of their services, the recruitment, retention, and regulation of nurses, and competition. Implications for nursing and parallels with pharmacy are discussed. (MSE)

Describes Chesapeake College's annual Arts Contest and Social Science Fair for high school students from the college's five supporting counties as recruitment strategies which recognize the creative and academic achievement of students and establish the role of the college as a leader in the arts and social sciences. (AYC)

Each of the Total Quality Management principles used in industry can be appropriately and usefully applied in a college or university, with some change in vocabulary and emphases. Institutions will find the method helpful in competition for students, controlling costs, and answering demands for accountability. (MSE)

The National Collegiate Athletic Association's regulation changes concerning student financial aid, program administration, recruiting, association membership, eligibility, association governance, coach employment policy, playing and practice seasons, and amateurism are summarized. (MSE)

Most higher-education institutions cannot compete with business/industry for information-technology (IT) workers, but can level the playing field by capitalizing on workers' desire for professional-development opportunities. Strategies include using the appeal of the institution's mission and as a training ground for future IT workers; redesigning…

Connecticut State University has achieved success in recruiting and retaining information technology (IT) workers through six strategies: modifying the administrative structure to make positions and salaries more attractive; grooming students for IT positions; promoting benefits of university employment; transferring state civil-service employees;…