Rankings of colleges and universities in the popular press have two problems: (1) they are gimmicks to sell publications; and (2) institutions have become pawns, juggling numbers in quest of higher rankings, the ethical equivalent of cheating. Higher education must return to truth, fairness, and honesty to regain its purpose and integrity. (MSE)

A 1994 "U.S. News and World Report" ranking of professional schools of social work is examined and compared with the findings of 8 other attempts to rank social work schools in the last 20 years. Results indicate that the assessment measures used were primarily faculty products (for example, articles published), and that the reputational…

The use of a semantic differential measure to investigate the institutional image of Tufts University (Massachusetts), both internal and external, is reported. The study focused on (1) differences between the current and desired image, and (2) differences among alumni, current student, and other constituencies' views of the institution.…

The "U.S. News and World Report" rankings of colleges do not affect institutions equally; the schools impacted most are those that have the most to lose because they benefit from, even rely on, the rankings for prestige and visibility. The magazine relies on the rankings for substantial sales revenues, and has garnered considerable power…

Although higher education institutions dislike rankings published in the mass media, they like the attention the rankings create and prefer to be included rather than excluded. Common criticisms of the methodology include emphasis on inappropriate criteria, unfair comparison of private and public institutions, faulty assumptions, inaccurate data,…

Describes the way in which Wilfrid Laurier University (Ontario), an institution that had worked hard to improve its programs and reputation, addressed a disappointing ranking in a national news magazine. In cooperation with other educators, administrators, and institutional researchers, the university undertook a successful project to have the…

A study investigated the validity of eight indicators (acceptance rate, mean entrance test score, matriculants' class standing, faculty/student ratio, faculty background, instructional budget, retention, graduation rate) for assessing quality in higher education institutions. Indicators were more predictive of retention, graduation, and reputation…

Two representatives of popular magazines that publish controversial rankings of colleges and universities respond to criticism of the rankings. Issues addressed include the need for third-party comparisons, the importance of institutional reputation, cooperation with the higher education community, changing methodology, data integrity, reader…

A study investigated the factors influencing the decision of 180 doctoral students in higher-education administration to apply to their current institutions. Factors found particularly important to students of color included academic reputation and faculty friendliness, in addition to those factors rated as important by students in general. (MSE)

An approach to organizational effectiveness in higher education developed in the United States was applied to institutions in the United Kingdom and Australia to establish a basis for policy and organizational analysis. Higher reliability was found for the United Kingdom than for Australia, apparently related to cultural differences regarding…

It is argued that research testing the reliability and validity of college and university reputational studies should be conducted, a concern not raised by consumers and publishers. Two studies of "America's Best Colleges," published by "U.S. News and World Report," raise questions about the guide's validity and suggest that…

Debate grows over the validity and reliability of college and university rankings, which judge rather than describe institutions, as the public's willingness to accept them increases. While many institutional characteristics can be measured, measurement methods need improvement. One solution is to publish the peer studies that the institutions…

The General Educational Development (GED) testing program has been a part of the Alberta High School Equivalency Program since 1981. Between December 1981 and December 1983, 4,333 applicants passed the GED in Alberta, and 802 applicants failed to pass the test. Random samples of 200 individuals from each of these groups were studied to determine…