There is an abundance of research on the college admissions process and the practices selective schools employ to evaluate and select students. Most findings are complex, nuanced, or conflicting. Less than a month after the Supreme Court of the United States (SCOTUS) ruled in "Students for Fair Admissions v. Harvard" and "Students…

Within an increasingly more competitive landscape, Higher Education Institutions (HEIs) are becoming more marketized and promotionalized. Brand building is becoming a strategic administrative goal, yet clear brand management models are lacking. This paper utilizes the Brand Flux Model™ to assist in tracking the fluxing nature or historical…

Since 1994, the Council of Graduate Schools has awarded the Peterson's Award for Innovation in Promoting an Inclusive Graduate Community to one graduate school each year for the leadership it has taken in modeling practices and programs for the graduate community as a whole. This volume, second in a series, describes effective strategies from…

A number of innovative recruitment publications are described and addresses for sample copies are provided. It is suggested that good publications, long an important recruiting tool, are especially necessary with today's declining enrollments and rising printing costs. (MLW)

Guidelines are provided to help coaches counsel high school athletes about college selection and admissions. The needs of both the average and the exceptional athlete are considered. A checklist for student use in rating colleges and a coach's counseling checklist are included, as well as a resource list. (IAH)

Suggests 10 guidelines (5 for institutions and 5 for individuals) to ensure that minority affairs person is effective, valued, and respected member of college administration. Recommends that institutions be specific about duties of minority affairs counselor, create campuswide understanding of scope of the position, make minority affairs position…

In the past 15 years, Fashion Institute of Technology (FIT) has developed and successfully implemented a plan to recruit, keep, and graduate minority students. The strategic plan that was developed in 1971 stressed attrition and placement as the only two criteria that would be used to measure institutional success. Minimizing attrition and…

Freshmen recruitment and admissions trends at Trinity University, a small, independent Texas university, are described. Attention is directed to the weekly rates at which freshman applications and tuition deposits were received over a 4-year time period. The patterns of the receipt of applications and deposits were consistent across years. The…

This book is intended to provide U.S. university recruiters with information on higher education and student recruitment opportunities in Thailand. Section A describes recruitment strategies that are professionally and culturally appropriate to Thailand; contact information concerning related institutions is also included. A subsection called…

Alumni can serve many functions in college admission work. The alumni's greatest asset in admission work is their experience of the alma mater. Having alumni meet with potential students may be the best use of alumni by admission officers. Alumni can meet with prospective students in a variety of contexts. When meeting with students at a function…

College and university admission officers need to be aware of the costs associated with current campaigns to recruit, educate, and retain a diverse student population. Misrepresentation of the campus community in promotional materials and failure to anticipate demands created by a diverse student body are among these costs. (DB)

A college admissions officer at Wesleyan University (Connecticut) offers two views of early decision programs, one based on personal experience as a student and one drawing on professional experience as an administrator and knowledge of the concerns of parents. The evolution of different kinds of early decision policies and the resulting confusion…

Examines the advantages of geodemography (the study of population characteristics within a geographic context) and predictive statistical modeling for college student recruitment, and describes a new College Board service combining the strengths of the two approaches with its education-specific data collected from college-bound students. (MSE)

Discussion of effective college admissions recruitment considers new methodology, including electronic media, student information systems, statistical technologies, and increased use of geodemographic tools. Stresses the importance, however, of traditional principles, such as personalization and timing of nonprofit marketing. (DB)

Traditional recruitment techniques aren't attracting many minority students. Institutions trying to attract minorities are concentrating primarily on blacks. Recruitment strategies should vary according to minority group. (MLW)