A study of 18 women's colleges relatively successful in maintaining enrollment strength suggests that endowment size and market sensitivity are the determinants of success. Well-endowed colleges should plan to maintain large endowments, with some adjustment for changing conditions and educational needs among women. Less-well-endowed colleges must…

Queens College, a women's liberal arts institution, regained prosperity by maintaining its traditional, quality undergraduate offerings and adding coeducational graduate and continuing education programs and degree options for mature women. (MSE)