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Making an Ethical Decision: A Utilitarian Strategy.
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Price, Sandra J. – New Directions for Institutional Research, 1992
By identifying and weighing the effects of an act on each constituency, a matrix based on John Stuart Mill's theories of utilitarianism illuminates and helps resolve complex ethical dilemmas. Application of the approach is illustrated with a simulated case study concerning the issue of reputation in a small private college. (Author/MSE)
Descriptors: Case Studies, Conflict Resolution, Decision Making, Ethics
Marketing Higher Education: A Practical Guide.
Topor, Robert – 1983
The application of basic marketing techniques to achieve the goals of colleges and universities is discussed. The guide is designed to help administrators and admission officers influence the image projected by their institutions. Attention is also directed to how to position an institution among its competitors, how to develop activities and…
Descriptors: Case Studies, Communications, Educational Demand, Fund Raising
When Rankings Rankle.
Stephen, Arthur – Currents, 1999
Describes the way in which Wilfrid Laurier University (Ontario), an institution that had worked hard to improve its programs and reputation, addressed a disappointing ranking in a national news magazine. In cooperation with other educators, administrators, and institutional researchers, the university undertook a successful project to have the…
Descriptors: Case Studies, Change Strategies, College Administration, Comparative Analysis
The Role of Public Relations in a Successful Fund-Raising Campaign.
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Adams, Michael F.; Bumgardner, Larry G. – Journal of Marketing for Higher Education, 1991
Pepperdine University's (California) 1980s fund-raising campaign was designed to raise overall institutional visibility, establish an image of quality education, improve institutional image in the business community, increase fund-raising momentum, and raise significant money for immediate capital needs. Theme, staffing, and advertising were key…
Descriptors: Case Studies, College Administration, Educational Quality, Fund Raising
Bloomfield College.
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Allshouse, Merle F. – New Directions for Higher Education, 1986
Bloomfield's declaration of financial exigency, Chapter XI bankruptcy reorganization, and shift to a primary emphasis on recruiting nontraditional students enabled it to survive and emerge from its status as an invisible institution. (MSE)
Descriptors: Case Studies, Change Strategies, College Administration, College Role
The University of Redlands.
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Moore, Douglas R. – New Directions for Higher Education, 1986
The University of Redlands responded successfully to financial and administrative crisis by tapping institutional and community pride in the institution's stature, affirming a dual commitment to liberal education and career training, developing a new governance system, and reorganizing financial and program priorities. (MSE)
Descriptors: Case Studies, Change Strategies, College Administration, College Role
The Entrepreneurial University: A Case Study of the University of New Mexico in a Competitive Research Environment, 1972-1978.
Bjork, Lars G. – 1985
Factors affecting the emergence of the University of New Mexico as a research institution in a period of increased competition for research support are discussed. The case study covers the period of 1972-1978 and focuses on the development of the Office of the Vice President for Research and its entrepreneurial activities, including its increased…
Descriptors: Case Studies, Change Strategies, College Faculty, Competition