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Yost, Michael, Jr.; Tucker, Stephen L. – Journal of Marketing for Higher Education, 1995
A Trinity University (Texas) study identified a strong correlation between campus visits by admitted applicants and the proportion of admitted applicants who matriculated there. It is suggested that college marketing strategists consider the important role of this sales promotion device. (Author/MSE)
Descriptors: Case Studies, College Administration, College Applicants, College Choice
Wren, Carol; And Others – 1987
This booklet discusses the possibility of college for learning-disabled student and encourages high school students interested in going on to college to carefully prepare themselves. The booklet offers the personal stories of two learning disabled (LD) students, one of whom was diagnosed as LD in third grade while the other was not diagnosed until…
Descriptors: Case Studies, College Bound Students, College Choice, College Preparation