Descriptor
Source
| NASSP Bulletin | 1 |
Publication Type
| Guides - Non-Classroom | 2 |
| Books | 1 |
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
| Speeches/Meeting Papers | 1 |
Education Level
Audience
| Practitioners | 3 |
| Administrators | 2 |
| Policymakers | 1 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedGower, John J. – NASSP Bulletin, 1983
Major elements of a public relations program for enlisting community support for the school are discussed. Administrators are advised to develop a nose for news, improve their journalistic writing, and get to know the local press. (MJL)
Descriptors: Administrator Role, Press Opinion, Public Relations, Public Support
Magmer, Jeanne – 1983
A strike by teachers in the David Douglas School District of suburban Portland, Oregon, in 1978 lasted only a week and was unsuccessful in obtaining contract concessions. This document describes how the district's administration, board, building principals, and public relations specialist cooperated as a team to limit the strike's effects. Key…
Descriptors: Administrator Role, Elementary Secondary Education, Labor Relations, Management Teams
Irvine, Robert B. – 1987
Guidelines for administrator response to the mass media when one's organization is the focus of a news story are offered in this book. Practical suggestions are offered for the projection and enhancement of an organization's value in crisis and noncrisis situations. A common-sense communications approach is advocated regardless of organizational…
Descriptors: Administrator Role, Agenda Setting, Communication Skills, Conflict Resolution
