In a successful college marketing program, students and high-quality instruction are top priorities. Marketing research should investigate student needs and frustrations, the products offered, value received for time and money invested, physical convenience and appeal, and promotional strategies. Program research and development suggestions are…

One challenge faced by colleges and universities is fluctuation in traditional enrollment pools. Qualified applicants with learning disabilities represent a potential resource. Professional guidelines regarding admission practices and applicants with disabilities are available but underused. The profession can develop and validate common admission…

In response to legislation eliminating race and gender as factors in admissions decisions, the University of California instituted a series of short- and long-range outreach strategies to recruit disadvantaged students, increase the number of underrepresented minorities in the eligibility pool, change the culture of secondary schools to promote…

This document consists of more than 30 previously published journal articles and reports that focus on aspects of teacher certification. Section one of this volume presents articles on the specific issues and problems underlying the current condition of teacher quality that affect decision making policy. The imminent shortage of qualified teachers…

This guide contains information pertaining to the law, rules, regulations, and standards of practice that apply to proprietary schools operating in Georgia, as provided in the Georgia Proprietary School Act (O.C.G.A. Section 20-4-60 and following, Georgia School Laws). The guide has been adopted by the Georgia Board of Education and is used in the…

This booklet urges teachers to teach in North Carolina, explaining that North Carolina is fast-growing with much to offer. North Carolina has a strong commitment to improving schools and has received high marks on a national report card for academic standards, student assessment, and providing equitable resources. The framework of educational…

This handbook presents admission policies that apply systemwide at all 22 campuses of the California State University. Fifty-eight key points are set out under headings including: admission requirements for first-time freshmen; honors courses; advanced standing credit; college preparatory subject requirements; waiver of foreign language…

A teacher education policy is proposed by the education deans of 23 private and public universities to create an elite corps of elementary/secondary teachers rules out undergraduate education majors and requires a master's degree in education, a substantial internship, and in some cases, a specialized postgraduate degree. (MSE)

The new goals for teacher education proposed by the Holmes Group Consortium, the education deans of 23 research universities, concern the institutional environment, faculty, students, and professional curriculum. (MSE)

This issue focuses on what recent research from Tennessee, Texas, Massachusetts, and Alabama says about the most significant factor that impacts student achievement: the teacher. After presenting teacher effectiveness data from the four states, it discusses what makes an effective teacher, focusing on the need for strong verbal and math skills,…

This manual on conducting an adult English for speakers of other languages (ESOL) program is designed for professional development of new ESOL instructors. It is one of three manuals developed to supplement a previous series of professional development manuals. The Adult ESOL Instructor Self-Directed Assessment is provided to assess prior adult…

An overview is provided of the efforts of Foothill College (Los Altos Hills, California) to implement more sophisticated, comprehensive, and directive student services, and of how these services will be expanded in the future. Following introductory comments on California's efforts to develop a statewide student matriculation plan, chapter 1…

A one-page introduction is followed by three pages containing summaries of three journal articles and two documents on teacher selection. Mary Cihak Jensen argues that final selection decisions should be based on multiple information sources, since teaching requires proficiency in many interrelated skills. Superintendent Richard J. Caliendo…

As part of an effort to chart the path of vocational education in Colorado, the Colorado Vocational Association (CVA) assembled 55 vocational educators, administrators, and business and industry leaders to review the status of vocational education in the state and develop a series of statements to establish standards and provide direction for the…

These guidelines are derived from the five basic National Commission on Teaching and America's Future recommendations presented in "What Matters Most: Teaching and America's Future," a research-based proclamation that improving the quality of classroom instruction is the most important, direct, and cost-effective route to improving…