Seeks to clarify the marketing process in the promotion of a school's educational offerings and the school's image within the community. Divides activities into advertising, personal selling, sales promotion, and publicity. Includes a sample promotional plan which identifies objectives and tasks required for development and implementation. (DMM)

Outlines a plan for restoring the institutional base of Catholic schools, underscoring the importance of gaining the consensus of educational and pastoral leaders on educational goals; recruiting qualified teachers and administrators who support those goals; obtaining financial support from parents and other interest groups; and institutionalizing…

Presents research findings concerning the quality of Catholic education and reviews educational marketplace characteristics leading to declining enrollments. Recommends that middle school enrollment declines be viewed as retention problems. Offers guidelines for recruiting middle school students to Catholic education. Advocates a critical…

Reviews efforts undertaken in Chicago to attract minority high school graduates into teaching careers in Catholic education through scholarships and other incentives. Also describes programs to retain qualified minority teachers and administrators, including workshops, a special degree program tailored to Catholic school teachers, and efforts…

Describes a program in which 23 African-American junior and senior high school students attend Xavier University (Louisiana) 2 afternoons each week for 16 weeks as part of the university's efforts to promote minority careers in education. Cites positive student outcomes including improved skills and new perspectives on teaching and teachers. (PAA)