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Clagett, Cragi – MAHE Journal, 1999
Describes and evaluates eight elements of a comprehensive market-research program for commuter colleges: secondary research with formal environmental scanning, local business community-needs assessment; adult community-member telephone survey, classroom survey, new student survey, focus groups, brainstorming sessions, and survey of college…
Descriptors: Brainstorming, College Administration, College Bound Students, College Planning
