Descriptor
| Higher Education | 7 |
| Small Colleges | 7 |
| Public Relations | 5 |
| College Administration | 4 |
| Program Administration | 3 |
| Staff Utilization | 3 |
| College Planning | 2 |
| Efficiency | 2 |
| Fund Raising | 2 |
| Institutional Advancement | 2 |
| Liberal Arts | 2 |
| More ▼ | |
Source
| Currents | 7 |
Author
| Willmer, Wesley K. | 2 |
| Carman, Bernard R. | 1 |
| Greer, William T., Jr. | 1 |
| Murphy, Charlotte | 1 |
| Slife, Harry | 1 |
| Whitt, Marc C. | 1 |
Publication Type
| Journal Articles | 7 |
| Guides - Non-Classroom | 5 |
| Reports - Research | 2 |
| Opinion Papers | 1 |
Education Level
Audience
| Administrators | 7 |
| Practitioners | 7 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Murphy, Charlotte – Currents, 1992
Practical time management and task management advice is offered to small college communications office personnel. Workers must know how to establish priorities and stick to them, what their limits are and how to leverage time, how to promote themselves and their work, when to tap outside resources, and how to network. (MSE)
Descriptors: College Administration, Communications, Efficiency, Higher Education
Slife, Harry – Currents, 1991
The chairman of the board of regents of a small, church-affiliated college discusses the need for and satisfaction derived from introducing potential donors to the college and the best of its campus life, particularly when the college is small, little known, and/or has a religious affiliation unfamiliar to prospective gift givers. (MSE)
Descriptors: Church Related Colleges, College Administration, Donors, Fund Raising
Willmer, Wesley K. – Currents, 1985
A study to provide some measurable benchmarks of the advancement process at small colleges is described. Data are presented on budgets, spending per function, professional staff, chief advancement officer, support staff, recruitment costs, fund-raising revenues and costs, and developing institutions. (MLW)
Descriptors: Budgets, College Planning, Costs, Data Analysis
Greer, William T., Jr. – Currents, 1991
A study of 291 freshmen from "invisible" colleges and 239 from 6 prestigious colleges and universities and their parents investigated how the 2 sets of families with obvious different college preferences had made their choice. Geography, parental influence and approval, the "second choice" concept, and institutional…
Descriptors: College Choice, College Freshmen, Higher Education, Institutional Characteristics
Whitt, Marc C. – Currents, 1995
Advice for stretching the capacity of the small college public relations office includes planning well; using strategy; searching out creative ideas; choosing quality over quantity in press releases; using student and volunteer workers; developing strong media relations; accepting advice; and anticipating problems. (MSE)
Descriptors: College Administration, Creativity, Efficiency, Higher Education
Willmer, Wesley K. – Currents, 1993
Ten keys to strengthening advancement efforts in small colleges include clarifying institutional mission; knowing and articulating your market position; maintaining a long-term focus; staying aware of global trends; establishing total institutional commitment; allocating adequate resources; promoting leadership; building a selectively…
Descriptors: Administrator Attitudes, College Planning, Consultants, Higher Education
Carman, Bernard R. – Currents, 1994
The functions of public relations offices are described for four small colleges and one small private school: Spelman College (Georgia); North Harris County College (Texas); Scripps College (California); Lafayette College (Pennsylvania); and Maumee Valley Country Day School (Ohio). Focus is on creative and effective use of a small staff and…
Descriptors: Administrator Role, College Administration, Elementary Secondary Education, Higher Education
