Descriptor
Source
| Currents | 5 |
Publication Type
| Journal Articles | 5 |
| Opinion Papers | 2 |
| Guides - Non-Classroom | 1 |
| Reports - Descriptive | 1 |
| Reports - Evaluative | 1 |
| Reports - Research | 1 |
Education Level
Audience
| Administrators | 5 |
| Practitioners | 5 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Barbalich, Andrea – Currents, 1996
The chief executive officers of a private school, a college, and a university offer their perceptions of the school public relations officer's role. Some elements include management of media issues, creativity in communicating the institution's mission and values, and ability to "package" stories in a way that captures attention and support. (MSE)
Descriptors: Administrator Attitudes, Administrator Role, College Administration, Communication Skills
Thinesen, Sarah A. – Currents, 1993
The author of a survey of 254 college public relations officers (HE 531 785) describes briefly the underlying definitions, design, and results of the study, and makes comparisons between this and an earlier study of college presidents. Discussion of methodology focuses on respondent characteristics and consistency of definition. (MSE)
Descriptors: Administrator Attitudes, Administrator Role, College Administration, College Presidents
Woodrum, Robert L. – Currents, 1996
A former corporate public relations (PR) professional shares strategies for communicating and cooperating with the chief executive officer, and particularly for coping with differences in perceptions of the public relations officer's role. Basic attributes of a successful PR professional are outlined: good communication skills, an analytical…
Descriptors: Administrator Role, College Administration, College Presidents, Communication Skills
Shoemaker, Donna – Currents, 1993
A survey of 254 college public relations (PR) officers that focused on their relationships with their presidents is reported, and results are compared with an earlier survey of presidents. Differences in the two groups' perceptions of the PR officer's role in policy formation, lines of authority, and title are highlighted. (MSE)
Descriptors: Administrative Policy, Administrator Attitudes, Administrator Role, College Administration
Shea, Susan – Currents, 1992
Classic problems between college fund raising and public relations professionals include misunderstanding of roles, unrealistic expectations, differing goals and perspectives, and inequity of administrative support. Cooperation can be fostered through communication about goals, shared objectives, reduced isolation, teamwork, open communication,…
Descriptors: Administrator Attitudes, Administrator Role, Communication (Thought Transfer), Cooperation
