The University of Minnesota Alumni Association has developed from a fraternal organization into a credible and active force in campus and state higher education policy. Networking, careful selection of issues, and clear communication with the college administration have been keys to the group's success. (MSE)

It is proposed that developing a new institutional image can be 95 percent politics and 5 percent design but that a well-managed program can amplify and unify thousands of visual contacts with the college's publics. Eight steps are offered to guide development of a meaningful and effective identity program. (MSE)

Concerns about cuts in federal student loan and grant programs are outlined, and ways in which institutions can act to influence policy are examined. Basic facts about potential cuts, their effects, federal spending on student aid, aid recipients, public opinion, and aid policy's effects on tuition are discussed. (MSE)