This article proposes that a feasibility study should precede a major college fund-raising campaign. Issues to consider include what such a study can accomplish, what makes it credible, who should do it and when, how to determine who should be interviewed, time requirements, costs, consultant role, and expectations. (MSE)

The basic issues a college capital campaign feasibility study should resolve are discussed, and the major players are described. The feasibility study seeks to answer six questions: the campaign's case, leadership, the goal, the institution's ability to raise the money, timing, and the plan of action. (MLW)