Descriptor
| Higher Education | 7 |
| Public Relations | 5 |
| Student Recruitment | 5 |
| Fund Raising | 4 |
| Marketing | 3 |
| Alumni | 2 |
| Alumni Associations | 2 |
| College Admission | 2 |
| College Role | 2 |
| Cultural Activities | 2 |
| Educational Objectives | 2 |
| More ▼ | |
Source
| CASE Currents | 7 |
Author
| Alberger, Patricia | 1 |
| Barton, David W. | 1 |
| Brittingham, Midge Wood | 1 |
| Rabbino, Irma L. | 1 |
| Skupa, Leanne | 1 |
| Whittemore, Nena Thames | 1 |
| Winkler, H. Donald | 1 |
Publication Type
| Journal Articles | 7 |
| Guides - Non-Classroom | 6 |
| Opinion Papers | 6 |
| Reports - Descriptive | 1 |
Education Level
Audience
| Practitioners | 7 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Alberger, Patricia – CASE Currents, 1980
A number of innovative recruitment publications are described and addresses for sample copies are provided. It is suggested that good publications, long an important recruiting tool, are especially necessary with today's declining enrollments and rising printing costs. (MLW)
Descriptors: College Admission, Higher Education, Marketing, Public Relations
Whittemore, Nena Thames – CASE Currents, 1983
Some things to consider before planning separate alumni activities or associations for young alumni include common assumptions about young adults' interests, spending patterns, willingness to do fund-raising, and interest in meeting older graduates. (MSE)
Descriptors: Age Differences, Alumni, Alumni Associations, Fund Raising
Brittingham, Midge Wood – CASE Currents, 1980
Strategies used at Oberlin College to justify a budgetary increase for alumni programs are outlined, along with suggestions for budgetary planning. Alumni program coordination with other important programs--such as recruitment, career exploration, and attracting experts to campus--is suggested. (MSE)
Descriptors: Alumni Associations, Career Exploration, College Planning, Fund Raising
Barton, David W. – CASE Currents, 1980
Institutions need coordinated events programs that support institutional goals and are closely related to them, whether the objective is fund raising, student recruitment, or improvement of the college image. Carefully selected and planned events create news, affect perceptions, influence attitudes, spark emotions, and affect people's decisions…
Descriptors: Affective Behavior, College Role, Cultural Activities, Educational Objectives
Rabbino, Irma L. – CASE Currents, 1979
Public relations and admissions are shown to be related. It is not necessary to use exotic PR tools to recruit students. Some suggestions include: the magic of marketing; national, local and hometown media; publications; filmstrips or cassettes; fairs and festivals; public service; and logo buttons, decals, etc. (MLW)
Descriptors: College Admission, Higher Education, Information Dissemination, Marketing
Skupa, Leanne – CASE Currents, 1983
Recent graduates can be counted on to maintain ongoing interest in their college if involved early and in a variety of alumni activities. Possibilities include athletic events, special events, tours, educational programs, parties, and outdoor and service activities. (MSE)
Descriptors: Alumni, Alumni Education, Athletics, College Graduates
Winkler, H. Donald – CASE Currents, 1980
Ten elements are suggested for successful special alumni or fund-raising events: adequate planning time, centralized leadership, wise personnel selection, careful program structuring, attention to detail, special touches that add showmanship, provisions for eventualities, special treatment for special guests, media planning, and follow-up. (MSE)
Descriptors: College Role, Cultural Activities, Educational Objectives, Fund Raising
