The ideology of community college leadership dominant in the professional literature is examined using discourse analysis techniques. It is concluded that strong, often militaristic description perpetuates an image of leadership that is exclusionary, narrow, and inappropriate for community colleges, which serve diverse constituencies. Development…

Obsession with institutional image, encouraged by the yearly rankings published by a major national news magazine, has led many colleges and universities to use questionable statistics to bolster public relations efforts. Manipulative reporting goes beyond standardized test scores to include athlete graduation rates and any other image-enhancing…

Rankings of colleges and universities in the popular press have two problems: (1) they are gimmicks to sell publications; and (2) institutions have become pawns, juggling numbers in quest of higher rankings, the ethical equivalent of cheating. Higher education must return to truth, fairness, and honesty to regain its purpose and integrity. (MSE)

Many higher education institutions have allowed market fragmentation by permitting their names to be used in many forms and many ways. Specific techniques can be used to discover the power and value of the institutional name, identify what it communicates, and learn how to use it to convey identity effectively. (MSE)

By identifying and weighing the effects of an act on each constituency, a matrix based on John Stuart Mill's theories of utilitarianism illuminates and helps resolve complex ethical dilemmas. Application of the approach is illustrated with a simulated case study concerning the issue of reputation in a small private college. (Author/MSE)

A 1994 "U.S. News and World Report" ranking of professional schools of social work is examined and compared with the findings of 8 other attempts to rank social work schools in the last 20 years. Results indicate that the assessment measures used were primarily faculty products (for example, articles published), and that the reputational…

The use of a semantic differential measure to investigate the institutional image of Tufts University (Massachusetts), both internal and external, is reported. The study focused on (1) differences between the current and desired image, and (2) differences among alumni, current student, and other constituencies' views of the institution.…

The "U.S. News and World Report" rankings of colleges do not affect institutions equally; the schools impacted most are those that have the most to lose because they benefit from, even rely on, the rankings for prestige and visibility. The magazine relies on the rankings for substantial sales revenues, and has garnered considerable power…

Refutes the claim that top-rated programs in library science tend to maintain and enhance their reputation by hiring their own and each other's graduates and that this pattern of inbreeding was likely to be harmful to the field. Concludes convincing evidence was not provided and the true situation may be other than claimed. (PEN)

Development and application of the Educational Institution Image Instrument, designed to assess alumni perceptions of a higher education institution, is chronicled. Results showed it is a highly reliable scale containing five significant and interpretable subdimensions when applied to a random alumni sample. Implications for image measurement and…

A study investigated the validity of eight indicators (acceptance rate, mean entrance test score, matriculants' class standing, faculty/student ratio, faculty background, instructional budget, retention, graduation rate) for assessing quality in higher education institutions. Indicators were more predictive of retention, graduation, and reputation…

State comprehensive universities are caught between the research university model and the liberal arts and community college models, unsure of their identity. The quest for status has resulted in faculty dissatisfaction, loss of institutional self-esteem, and disparagement of scholarship. Five approaches to developing distinct and appropriate…

Debate grows over the validity and reliability of college and university rankings, which judge rather than describe institutions, as the public's willingness to accept them increases. While many institutional characteristics can be measured, measurement methods need improvement. One solution is to publish the peer studies that the institutions…

Discussion of the relationship between the character of the community and secondary schools in developing urban and suburban neighborhoods of Auckland (New Zealand) looks at such factors as location, transportation, and social/ethnic geography. Focus is on the political nature of school construction and recent evolution of national public policy…

The quality of doctoral-level chemical engineering (N=79), civil engineering (N=74), electrical engineering (N=91), and mechanical engineering (N=82) programs at United States universities was assessed, using 16 measures. These measures focused on variables related to: (1) program size; (2) characteristics of graduates; (3) reputational factors…