Examines the process of marketing smaller colleges and identifies the possible application of marketing principles and techniques currently used by the business community which will help to improve recruiting efforts. (JAC)

Small private colleges should not succumb to the view that being as inexpensive as public colleges is the only way to compete. By doing some aggressive marketing, these institutions can enjoy a significant edge and thrive in what promises to be a difficult decade. (Author/MSE)

Examines reasons why individuals in academic institutions do not feel the same safety-related pressures as individuals in nonacademic institutions. Also lists elements that should be included in any basic safety/health program and describes the steps taken at one college to improve laboratory safety. (JN)

An outline of some of the essential differences, both in content and methods, between statistics and core mathematics is provided, along with subsequent discussion of the practical implications that these differences portend for a mathematics department at a liberal arts college. (JJK)

External assistance in the form of consultation is seen as a major ingredient in the design and conduct of institutional advancement programs at many small colleges. Suggestions to help small college institutional advancement personnel to make the best possible use of consultants are provided. (MLW)

A three-day program at the College of the Holy Cross (Massachusetts) was developed to address low retention rates for African-American students meeting the usual predictive criteria for academic success. It familiarized students with the college, allowed them to meet significant college community members, and assisted in adapting to academic…

The case of a fictitious small, private college illustrates how such colleges may require planning strategies differing from those used by other institutions. Such "enlightened brinkmanship" requires exceptional intuitive and market-oriented skills among campus leaders and faculty and a well-run organization. (MSE)

Discussion of professional status of the college librarian includes a definition of "colleges," decline of status of college library in American Library Association and Association of College and Research Libraries, crisis in higher education and implications for colleges, bias against "small" in academic librarianship,…

The experience of a small liberal arts college in repackaging and remarketing the entire institution to boost continuing education enrollment is described. The marketing team followed current theories, establishing the division as a self-generating unit with a small annual operating surplus. Proceeds are reinvested for periods of low enrollment.…

A new model for administration of institutional research in small colleges is proposed as an alternative to the traditional centralized program model. Application of the model for two years suggests that its decentralized but integrated approach responds well to the institution's internal and external research needs. (MSE)

A carefully orchestrated capital budget, an essential element of corporate management, is particularly important for a small college with limited resources. A simple management system can be adopted to achieve institutional goals. (MSE)

Search committee members can help improve the likelihood that senior vacancies will be filled on time, within budget, and without unpleasant surprises. Methods include creating a job description, position criteria, and an institution profile; setting a timetable; using consultants; clarifying needs for candidate information; maintaining…

A survey of American Association of Collegiate Registrars and Admissions Officers members (591 responses) from small colleges and universities identified and ranked 15 salient issues needing to be addressed by the organization. It also helped define "small college" and to identify some special concerns of member subgroups. Tables detail…

The director of physical plant at Rhodes College in Memphis has primary responsibility for all architectural work done on campus and recommends architects to the trustees. He also coordinates all related budgets and contracts and is an integral participant in developing the long-range master plan. His responsibilities are described. (MLW)

Small colleges can make a virtue of the need to use administrative staff flexibly and to train young staff. Senior administrators must assume a variety of tasks, and young administrators can develop their skills while covering key functions. (MSE)