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Source
Author
| Irvine, Robert B. | 1 |
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| Books | 1 |
| Guides - Non-Classroom | 1 |
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| Administrators | 1 |
| Practitioners | 1 |
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Irvine, Robert B. – 1987
Guidelines for administrator response to the mass media when one's organization is the focus of a news story are offered in this book. Practical suggestions are offered for the projection and enhancement of an organization's value in crisis and noncrisis situations. A common-sense communications approach is advocated regardless of organizational…
Descriptors: Administrator Role, Agenda Setting, Communication Skills, Conflict Resolution
